It is expected that by 2015, the total number of internet users in BRIC
countries, plus Indonesia (making them the BRICI markets) will total
1.2bn, more than double the current online population of these
This, combined with other technological advancements and
financial growth, means that now could be the time to start considering
extending e-commerce practice in these markets.
In terms of SEO, this means beginning to think of strategies for search
engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market
share, or there are at least strong competitors for the search giant.
The full introduction of Facebook Credits, and their availability (in
the US at least) as gift vouchers in offline retailers, opens up a
whole new world for brands on Facebook.
The early adopters are, as
expected, social gamers: Facebook and Zynga settled their differences
earlier this year to agree that players of Zynga games (such as Farmville)
can use Facebook Credits to buy virtual goods.
The implications are
enormous. Suddenly, Facebook offers a new revenue stream for brands, and
has itself a sustainable revenue model that doesn’t rely on the fickle
Baidu is far and away the most popular search
engine in China, but how does it differ from Google?
Here are eight simple tips
to get you started with Baidu SEO...
Producing relevant content is important for site optimisation, both for pure SEO benefit and to improve the user experience and drive conversion.
This post looks at how you can make the most of four types of web content (information pages, images, videos and blogs) and move away from a flat view where content is isolated in one place.
Much of this is common sense but I know many web teams who don’t fully appreciate the value of their content.
Group buying sites are growing like weeds in the digital commerce space. Every day it seems there's a new one offering discounts to expensive restaurants or a new approach to the flash sale. That's because the category is bringing in revenue hand over fist.
Just yesterday, I wrote about how these sites are using gaming tactics to separate shoppers from their money. And today comScore released some numbers that help explain the growing popularity of these sites. In addition to the great revenue they bring in, they're actually getting people to spend considerably more money online.
At TechCrunch Disrupt on Wednesday, The Future of the Market Is Social panel was stocked with executives from new media commerce companies that have seen impressive growth in the past few years. Rather than trading on low prices, companies like Gilt Groupe, Etsy and OMGPOP work to develop other sales advantages. And they all emphasized the role of community in their sales efforts. But going forward, they agreed that retailers will be relying on another trick to sell goods: game theory.
What do you sell? I mean really, what is it that you actually sell? Why do people visit your website, or even buy your product? What do you offer that compels them to do this?
In a world of substitutes and alternates, we have to learn to better understand what drives our customers. Understand this and you understand how to make your site more effective.
If you’ve read the Selfridges Site Review, you’ll know that during
testing, I came across a quite a severe bug. This bug displayed a
confusing error message at the checkout when I was trying to place my
order, but also charged my card at the same time. What fun.
Inspired by this, I've written about four simple & easy to implement ways to reduce onsite errors, whilst making your Helpdesk staff's job a bit easier.
Double-digit growth over the next five years? We'll take it, particularly in the wake of a grueling recession.
This according to Forrester, which is predicting that by 2014 US online retail will grow at a 10 percent compound annual growth rate to reach nearly $249 billion. Correspondingly, the major Western European nations will grow at an 11 percent CAGR, hitting €114 billion in five years' time.
On Monday, after a year of industry rumours and hushed gossip, luxury
retailer Selfridges launched their full commerce offering, having
previously only sold sundries such as hampers online.
As someone who
spends an inordinate amount of time looking at pretty bags, I couldn't
but help get stuck in with a site review.