Posts tagged with 'Email Census'
Companies are gradually becoming more sophisticated in their email marketing efforts, with greater use of personalisation and segmentation in their campaigns.
The Econsultancy / Adestra Email Census 2010 also finds that, though some areas are improving, too few are integrating email with other marketing activities, while many still don't know their ROI from email marketing.
Almost 20% of email marketers in the US have no idea on the results of their campaigns as they are neglecting to track ROI, according to a new survey.
This echoes the findings of Econsultancy's recent Email Marketing Industry Census, which found that 42% of companies surveyed didn't know what kind of return they were getting from their email marketing efforts.
A lack of measurement is still an issue for many email marketing campaigns, with almost half of companies failing to track their ROI from email.
Econsultancy's third annual Email Marketing Industry Census, sponsored by Adestra, found that 42% of organisations did not know what their ROI was from their email efforts, despite its proven effectiveness.