This article, like so many others, may be riding on the Royal Wedding coat -tails (please excuse the pun) but as well-wishers around the world gather to watch the footage on their (multiple) devices, I can’t help but think that as a brand, the Royal family are utilising social media and online video better than most.
Recently, Facebook rolled out a refreshed version of its Comments Box social plugin.
The free plugin makes it easy for publishers to add
Facebook-themed commenting functionality to their websites. And it gives
Facebook yet another hook into the web that exists outside its walled
One of the key benefits of social media is the ability to create
dynamic, long lasting relationships with customers. Creating a useful
community can really add value to a brand or product and greatly
increase return business.
If you have a community that’s both inviting and
interesting to a customer then you’ll develop a stronger bond with them
and have the opportunity to reduce sales cycles.
However, in order to
benefit from this you’ll need to implement some solid management
The internet is littered with empty forums and half-formed
Ning groups, so here are a few universal rules that will help you grow a
successful, useful online community whether it’s for a blog, forum or
A large chunk of any online marketer's time is spent on engagement. Engaging bloggers and sites to chat about your
content, to check out your products and if you prove valuable enough, sign
up for a glittering platinum subscription.
If we receive a conversion, we can be pretty sure that our new member is
actively engaged with the site right? You want to engage visitors, have them convert, or at least
stick around on a semi-regular basis. It’s all about traffic numbers.
One of the largest problems online however, is that we still don’t have a
cut and dried method for measuring engagement.
I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.
Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.
Here are a few examples from our How to Create Amazing Facebook Pages guide...
Although 90% of tech brands have a presence on at least two social networks, they are failing to make the most of opportunities for customer engagement, with many failing to respond to tweets and comments.
Wildfire's 'Putting the 'social' back into social media' report looks into the social media activity of the Deloitte Fast Tech 50, finding that not enough brands are having two-way conversations with followers.
Mel Carson is well known across the digital industry as Microsoft Advertising’s Community Manager, although he also takes on dozens of related responsibilities.
Following his five-year tenancy with the technology giant, Econsultancy caught up with him to discuss the ins and outs of successfully setting up and running an online community, the real costs involved and the resources needed.
He’s also generously offered to buy all of our readers refreshing alcoholic beverages...
While many companies are now seeing the social light and jumping on
board with Twitter, Facebook et al, there’s still a temptation to set up
your account and start pumping out updates straight away.
is a need for some of this as you grow an initial audience,
the thing that will really make a social media presence successful is
your ability to listen and take on board what people are saying about
In order to do this properly you’ll need to set aside time
for detailed monitoring. Unfortunately one of social media’s biggest bonuses is immediacy, something which can make knowing how and what to monitor confusing.
There’s an awful lot
of electronic chatter out there so how do you listen?
Customer engagement is worth going after in a big way, according to
Econsultancy’s research. Engaged customers tend to stick around for
longer, buy more often and refer your brand to their friends. What’s not
As such a focus on engagement is both smart and necessary. We no longer
live in a broadcast world, but in a world where listening, reacting and
providing great service are essential if you really care about your
In my view the key to a winning customer engagement strategy is to make
it like a game, where points make prizes. The more the customer plays,
the more the customer can win. And customers / users should be made aware of this. But what are the prizes?
A couple of weeks ago I posted a piece on the rules of email engagement, very
much laying out fairly broad thoughts on the subject.
Now I want to
follow up with a more pointed ‘plan’ that, if followed, will ensure a
virtuous spiral of engagement and increased ROI...