Facebook announced the latest in its never-ending series of updates last night, with some significant changes to competition and promotion rules.
While these announcements are ten-a-penny, this latest tweak could have a fundamental effect on the way many pages are run.
Last week we reported that Tiffany managed to achieve the highest engagement score on Facebook among the top retailers in the US.
On average it racks up almost 30,000 interactions per post, some 10,000 more than Victoria’s Secret in second place.
To find out whether it is equally popular across other social networks, here’s a look at how Tiffany & Co. uses Facebook, Pinterest, Twitter and Google+.
This follows on from similar posts focusing on brands such as H&M, Nike, Ikea, Coca-Cola and Starbucks...
Google+ continues to enrich its offering with embedded SoundCloud widgets now enabled. Here at Econsultancy, and across the web, many predict that G+ will gradually become more and more prominent.
Google+ Sign-In integration was launched on SoundCloud in May, and a week or so ago, embedding was brought to G+. All you need to do is share any SoundCloud URL to your Google+ circles and the widget will appear, automatically in the post.
It will be interesting to see if any brands start hosting audio in this way. Seems a quick and easy way to direct consumers to a stash of audio content, fairly seamlessly from G+.
Let's see how it looks, and examine some reasons for G+'s growth.
Instagram, the Facebook-owned photo sharing site, announced the ability to upload video in June.
Now with recently announced version 4.1 anyone can upload video right from their iPhone/Android's local storage, and the branded mobile video wars have officially launched.
Here are some of the better examples of brands doing smart marketing with Instagram video.
There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru.
I’d like to show you how to be the worst practitioner of the social arts that you can possibly be. If you follow these simple rules, you too can suck at social media.
Here are some of the most interesting digital marketing statistics we've seen this week.
Stats include barriers to online measurement, digital salaries, Facebook, second-screening and which Premier League clubs are most successful in social media.
For more digital marketing stats, check out our Internet Statistics Compendium.
In my previous post about the world’s largest brands and their social media presence, I noticed that while tech companies dominated the stats, FMCGs were still clinging on to a couple of top spots.
With this in mind I thought I’d take a closer look at how top FMCG retailers are fairing on the world’s largest social networks.
Amazon has overtaken Topshop to become the most popular retailer on Facebook, according to a new report from eDigitalResearch.
I’ll obviously lay down the usual caveat at the start – success on social isn’t just down to the size of your fan base. In fact we recently blogged about the dangers of measuring social based on fan counts alone.
But that doesn’t mean it’s not interesting to look at which brands are the most popular across various social networks.
Tiffany & Co. achieved the highest engagement score on Facebook among the top 50 US retail brands in the first half of this year, according to a new report from Expion.
The research ranked the 50 retailers according to how engaging their Facebook posts were between January 1 and June 30, with engagement rated as the number of fan actions per post.
As mentioned, Tiffany & Co. proved to be the most successful brand by scoring a massive 28,741 interactions on each post. It achieved this by posting one high quality update per day.
On the flip side, although Walmart clocked up a higher total number of interactions it posted as many as six updates per day so achieved an average engagement score of 11,461.
Ikea has managed to achieve a decent following across social media, with millions of Facebook fans and hundreds of thousands of Twitter followers.
Obviously social isn’t just about the size of your fan base, but it’s still an impressive number for a furniture retailer.
Having previously examined how Ikea uses the four main social networks, I decided to take a closer look at its various Facebook campaigns.
For more information on this topic, check out our Facebook for Business Best Practice Guide or book yourself onto our Facebook for Brands Training Course...