Posts tagged with 'Gawker'
No one knows the silver bullet that will save media companies struggling to survive in today's economy, but more than a few media execs are certain of one thing: there will be a premium on trust. Speaking at IWantMedia's Future of Media: 2009 panel, Nick Denton, Craig Newmark and Jack Dorsey were agreed that success online will increasingly depend on consumer trust. (video here)
According to Newmark, the founder of Craig's List: "Trust is the new black."
This is increasingly a concern for media companies dependent on ads for revenue for a good reason: consumers don't trust advertising.
Welcome to the new blogvertorial. Last week Gawker launched a new blog called BloodCopy, "the blog about vampires by a vampire." Except this site dedicated to all things vampiric is not a
Gawker property, it's an ad campaign for the HBO show True Blood.
The copy on the site is not marked as advertising, and is written from the point of view of a vampire. Entries from the blog will be syndicated to Gawker's Media's eight properties,
including Jezebel, Gizmodo, and Kotaku. The posts will have a gray
border, but look otherwise just like Gawker posts written by staff
members (save for the vampire obsession).