Late last week it was revealed that none other than high street fashion label H&M had become the most followed brand Google+.
The top ten was compiled by Simply Measured, based on the number of “circlers” for each brand in early February, with usual suspects Pesi, Starbucks and Burberry also making an appearance.
Though H&M's Facebook page has 9.7m Facebook fans — about 19 times the number on Google+ - it’s undoubtedly becoming a viable marketing channel.
Just what is H&M doing? And is the right way to go?
I've rounded up ten recent infographics on Google, with lots of stats, tips on searching Google, the most expensive keywords, and 2011 revenues.
Where possible, I've added the infographics to this post in a readable size, but for others you can click on the image to see a larger version...
On the day Facebook finally filed for its IPO, an analyst signalled that Google+ is slowly creeping up on the number one social network.
Google+ watcher Paul Allen estimated in a blog post that the social network has reached 100m users, an increase of 10m since Google last announced membership figures just two weeks ago.
Google may be best-known as a search engine, but with more than 350m people actively using its Gmail service and more than 90m registered users on its Google+ social network, it's clear that Google isn't just a search engine.
Increasingly, that's creating some tension as the Mountain View-based company uses search to promote its other offerings. Now, it appears that Google has turned to its signup form in its effort to boost usage of those offerings.
Yesterday, Google rolled out yet another new feature for Google+ that lets you start a conversation directly from search results - and contribute to a topical Google+ stream.
In a post on Google+ (of course), associate product manager Alex Unger said that if you search for a keyword of phrase like basketball from within Google+, you can then create a post directly from the results shown.
Antitrust regulators in Europe have Google in their sights. In November 2010, the European Commission opened an informal investigation into the search giant to determine if it is abusing its position in the market.
The investigation covers everything from the company's treatment of competitors' search results to its new social network Google+. Normally, antitrust investigations like this take years to complete, but
it appears that the EU may be moving much more quickly than normal.
Well, it's a few days since Google announced Search Plus Your World and I’ve had a chance
to start to think a little about how this dramatic shift in the personalisation
of results might change the day-to-day tactics of the search campaigns I work
Please note: I’ll be referring
this as Search+ henceforth, rather than the namepuke “Search Plus Your World”.
Here are six small tweaks to make to your SEO campaigns, thanks to Search+...
Google announced yesterday that it will begin to integrate and give more prominence to content from Google Plus in its search results pages.
This change, which will affect logged in users, of which there are many, raise some interesting questions, and has several potential implications for SEO.
It will also worry rival social networks. For example, Twitter's Alex McGillivary called it 'a bad day for the internet' in a tweet yesterday:
I've been asking search experts for their opinions on the possible consequences of this new move from Google.
Google has added a new function called 'Search, plus Your World' that gives prominence to content from Google+ within search results.
To be precise, there are actually three new features – People and Pages, Personal Results and Profiles in Search.
Google has started to roll out a new look, which it says will create a “simple and intuitive” user experience.
The redesign, which is only available to a limited number of users at the moment, replaces the current black strip at the top of the page with a grey logo.