So, you want to get noticed, earn respect, fans, more money, more sales. You want to pepper the web with your beautiful little avatar in search of career development.
You want to become a brand that stands for something.
Well, it’s surprisingly easy to do this, with time and effort made in the right places. So I thought I’d write up a checklist showing how to go about it.
Some of this is going to sound like best practice for a PR person, but essentially that’s the task in hand. Being as visible as possible is the best part of building a personal brand.
NB: this is aimed more at those fairly new to the world of marketing, but there's a few presumptive tips for those already established.
British fashion brand Lyle & Scott is looking for its next great leader, a new CEO.
To do this, shunning traditional recruitment methods, the company is using social media predominantly, linking to a microsite to attract the right person.
Will we start to see this kind of recruitment process more and more? Those at Lyle & Scott think that to find the right candidate, one has to mix things up a bit, and use a selective medium, symptomatic of the candidate one is looking for.
Let’s take a look…
How many big organisations are actually good places to work? How many are changing their organisational structure and creating an ethos of transparency?
SingTel seems to be one of the companies undergoing big changes whilst trying to maintain a distinctive company culture (distinctive in being amenable to the workforce). I've been secreting myself in far corners of its website, and digging up interesting truffles of culture.
In plain English, here's some great PR from SingTel's site about company culture and digitally led change. It is to be admired by all of you currently undergoing a change in business structure, strategy, or even identity.
NB. This post might seem like a big advert for SingTel. But, I'd simply like you to show you the messaging on SingTel Group's corporate and recruitment pages, and explain why I think this sort of thinking is quietly revolutionary.
Last week at Econsultancy London we held a roundtable discussion with some HR and L&D folks. The topic was digital business…GO!
Of course, it was Chatham House rules, but I thought I’d sum up some discussion points and some potential glints of light at the end of the tunnel, for big orgs seeking that holy grail, ‘Digital Transformation’.
Each business has different challenges and needs, but some of the following issues struck a chord.
The list below includes links to useful resources that you or new staffers can read in month one of a career in marketing. The list is my idea of what is most important or most eye-opening for those beginning their careers.
I’ve been working at Econsultancy London for three years. When I started I didn’t know what the acronym ‘SEO’ stood for. Our recruitment policy has since been firmed up, but the complexity of working online has increased.
Hopefully, whatever your industry or business size, you can read and bookmark this post, or pass on to new colleagues.
If you work in the tech industry, you've probably heard somebody lament just how difficult it is to find "good" engineers these days.
Thanks to the booming internet economy and the fat wallets of companies like Google and Facebook, it's a good time to be a software engineer. There are more jobs than viable candidates, salaries and benefits are high as a result and the best engineers have no shortage of opportunities to work on interesting things.
Corporate communications has the double challenge of communicating internal messages while ever building the company brand. A third challenge presents itself when corporations implement company-wide social media initiatives because employees need more direction for a united, consistent result.
How can corporate communications help employees help their company by using social media in a united, consistent way?
When it comes to building a successful business, many companies, digital and otherwise, look to Silicon Valley for cues. And why shouldn't they? The region has been a source of incredible innovation for decades and in the past has produced some of the most successful companies in the world in recent years.
But what has worked in Silicon Valley isn't guaranteed to work outside of Silicon Valley, and when it comes to employee benefits and perks, companies should think carefully about what Silicon Valley innovations they adopt.
Thanks to the latest internet boom, companies are growing and there's incredible demand for individuals with digital skills sets.
That's good news for those looking for digital marketing jobs, but it is creating numerous recruiting challenges for companies.
Whether you're looking for a web developer, a social media marketer, or a salesperson, if you're in a digital industry in a major market, competition is fierce and chances are that finding the next great hire is a daunting task.
Motivating employees can be a touchy subject for many business owners and managers.
It's nice to believe that a 'good job' offering a decent salary and reasonable benefits package will do the trick, but in today's highly-competitive business environment, the truth is that it's more complicated than that.