From YouTube to Hulu and everything in between, there's no questioning that online video is big. So big that one might assume it's threatening the role of television.
Not so according to two new reports indicating that online video has a long way to go before it eclipses the television.
If 2008 was the year when everything was coming up ad networks, 2009 may well be the year of branded video entertainment.
Interactive channels are rapidly closing the purchase influence gap between TV and Web-based forms of advertising and marketing, while meanwhile the small screen is assuming more or less equal precendence with the boob tube. (Just consider the number of people who wached the inauguration of Barack Obama online this week.)
comScore reported yesterday that Americans watched 34% more online
videos this past November than they did a year ago in November 2007. This amounts
to a whopping 12.7bn videos watched in a single month.
Google properties, which include YouTube, remained the top online video
destinations, drawing nearly 98m unique viewers and accounting
for just over 40% of videos watched.