Posts tagged with 'iBeacons'
By combining the use of mobile apps and location-based services, marketers are able to reach out to their customers in the right place and at the right time to help increase engagement and drive conversions.
With GPS technologies becoming more advanced and 4G connections now available across many parts of the UK, location-based services are becoming more precise than ever. This is opening up a huge opportunity for marketers to send their customers targeted and relevant marketing campaigns.
Currently, marketers are using GPS technology, as well as cellular and wifi connections, to locate people and their devices in order to push out relevant information to them.
For marketers who want to target specific areas, like an aisle in a supermarket or a display in a shop for example, these satellite signals not only drain the device’s battery life but also aren’t always as accurate as you might want them to be. This is where iBeacons and Bluetooth Low Energy (BLE) comes in.
Amid all the hullabaloo about multi-coloured iPhones and problems with iOS 7, it was easy to miss the fact that Apple has also unveiled iBeacons.
iBeacons are a very interesting feature of iOS 7 as the technology is a step forward in location-based marketing and payments and may finally move us beyond the need for QR codes and NFC.
However Apple barely mentioned the technology at its WWDC event back in June, so there has been a lot of confusion and conflicting information about what iBeacons are and what they can be used for.
To find out more, I spoke to several mobile experts to find out what iBeacons are and why they’re important for marketers...