Say what you will about Hollywood's lack of creativity, but the industry is decidedly innovative when it comes to movie promotion. Take augmented reality, for example. At the AR Immersion 2010 event in Los Angeles, execs rattled off examples of movie and TV studios using augmented reality (AR) to drive ticket sales, video on-demand purchases, and DVD sales at retail.
AR development firm Total Immersion hosted the event. Jason Smith, the company's manager of pre-sales and product marketing for North America, outlined three ways these movie and TV studios are making AR part of their marketing plans.
Will any company ever be able to compete effectively against Google in the search market? Microsoft is trying, and spending a lot of money in doing so.
But Steve Ballmer might want to have a chat with IAC's Barry Diller. That's because Diller, who spent close to $2bn buying Ask.com in the belief that it might one day compete with Google, has come to the conclusion that Google just can't be beat in search.
One of the tech industry's favorite words is 'disruption'. You hear it all the time. Company X is disrupting some industry. Or Company Y has been disrupted and because of that, is on the brink of going bust.
On the surface, the concept of disruption seems fairly straightforward: young companies, many propelled by new technologies, enter markets and make a huge impact, often sending larger, entrenched players into a tailspin.
There’s a tug-of-war going on between location-based
technology advocates and, well, the rest of the online population. Just 4% of
online Americans are actually using location-based services, according to new data
from Pew Internet. That paltry adoption hasn’t stopped startups like
Foursquare and Gowalla from trying to entice advertisers to offer deals on
their location-based platforms.
Now Facebook has entered the fray with its new “Deals” offering,
which gives users exclusive deals when they check in at stores. Is it
One of Econsultancy’s core brand values is innovation. As observers we are spoilt for choice, sitting as we do in the middle of the internet industry, admiring innovation on a daily basis.
We regularly produce an Innovation Report, where we compile some of the cooler things we’ve seen lately. And there is the Econsultancy Innovation Awards, which you must enter if you have been doing amazing things in 2010 (just nine days left until the deadline!).
As such it made a lot of sense to create the role of Director of Innovation at Econsultancy, which I stepped into a few months ago (after eight years as editor). I’m here to encourage, harness and support innovation, among other things. We’ve rolled out a few small projects that are already making a difference, and more are in the pipeline.
What then, are the common characteristics of an innovative organisation? What are the things you need to put in place if you want innovation to thrive from within? How can you encourage your staff to share ideas and contribute to your innovation programme? What is innovation anyway? Here are 25 thoughts / mantras / ideas on innovation…
Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing?
I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...
Today Google unveiled a new product called Google Instant, which predicts users' search queries and delivers results as they're typing. The news immediately got people talking. While it will make search faster, not everyone is excited about this new feature. Some, in fact, are worried it will kill SEO and harm paid search advertising results.
Google, however, knows better than to kill off its cash cow with a new consumer friendly feature. Rumors of Google Instant killing the art of SEO are greatly exaggerated.
Google may be king of search, but the company's executives aren't satisfied to reign over the current search market. They want to redefine it. Speaking at Berlin’s IFA home electronics event on Tuesday, Google CEO Eric Schmidt explained the next phase of search that Google is working on: automatic search.
In the near future, Google is hoping to deliver answers to questions you haven't answered yet. Done correctly, that could be great for consumers - and even better for brands.
The internet is an entrepreneur's dream. Thanks to the web, a greater
number of individuals around the world have been given the opportunity
to start a new business.
But while the internet has helped bring entrepreneurship to the masses,
the internet hasn't changed the difficulties entrepreneurs face in
starting a company, and arguably, it hasn't improved the odds of
Affiliate marketing is thriving, with the sector expected to drive an estimated £4.62 billion in online retail sales during 2010 in the UK alone, according to Econsultancy's annual buyer's guide published last week.
It is important for publishers, merchants, networks and agencies alike to continue to innovate to add value to the customer journey and drive further growth in the sector. This post explores some of the latest trends in the industry covered in the report.