Mobile marketing involves much more than big budgets and a mobile-optimised website.
In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.
As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right.
Over the last 12 months, we’ve started to see some significant shifts in the agency model and client-agency relationship. Having been involved in working with and running a number of agencies since 2003, I thought I’d share the direction I see things heading.
In some way this is a series of mini-posts, so you might want to grab a cup of tea first! But it should go to show the challenges agencies face in order to keep evolving and stay on top of their game.
This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it.
Update - unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we've posted the first part of the session here, and will post a follow up post with more detail soon.
Watch the hangout live >>>
Econsultancy’s report on marketing integration won’t be published until Integrated Marketing Week in June, but we wanted to preview some of the top line findings from our survey of over 1,000 marketers and agency pros.
In this post, we look at the building blocks of integration and its number one enemy, human nature (and what to do about it.)
We can tell the last ten items a consumer bought on our site and we can tell the open rate of our email marketing campaigns, but few of us can say how long any one visitor at our event booth spent there and what they picked up.
The swag, a brochure, your business card, your hot intern’s telephone number, which was it?
This not-knowing is weird, says Liz Miller, overseer of daily operations at the CMO Council (CMOC), a global affinity network of top brand marketers. “Since when did a marketer get shy?” she asked recently.
Data, data, data. It's the core of what good marketers are doing and it's fingers are reaching into every corner of the business. And with this data we are finally seeing the benefits of integrated campaigns, products and teams.
As part of the lead up to Integrated Marketing Week, we spoke to Seth Sarelson, RevTrax COO & co-founder, about how data is affecting what we are doing, how we can integrate and how these changes are affecting the retail market.
With JUMP coming up in New York on January 30, 2013, we're very interested in what is happening in the world of integrated marketing.
We're tired of companies working in independent silos and not having the conversations that can save them time and money, as well as create a better customer experience and help grow their business.
With only two weeks until our JUMP conference in New York on November 1, we've pulled together some of our best pieces on integrated marketing from our staff and guest writers for our Fall magazine.
"Joined-up" or integrated marketing really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on the best practice in multichannel sterategies.
Our feature article comes from the folks at Experian, who will be leading a webinar on "Big data love" on October 18, and they tackle the issue of attribution and give you some practical advice. Once marketers can identify customers across all channels, they can truly measure the efficiency of their marketing campaigns.
American Eagle (AE) was founded in 1977 and now has over 1,000 stores in the US, Canada, Asia and the Middle East. As more and more customers are moving online, AE has been adopted a strategy of bringing offline to online and vice versa.
When you have a store front, it's much easier to get your offline message out to the customers who love your product. They are already coming in to buy so you have a chance to integrate that experience with an online one or just make them aware you have one!
As more businesses are jumping on the content train, we had a chance to talk to Lee Odden who just released his first book Optimize: How to attract and engage more customers by integrating SEO, Social Media and content marketing.
Odden gave us the scoop on why he wrote Optimize, how we can start integrating search, content and social media across our organization and how we can get the buy in we need for it to be a success.