Posts tagged with 'integrated marketing week'
As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space. Our second interview features Jonathan Salem Baskin who also spoke at JUMP 2013 in New York.
Jonathan Salem Baskin founded Baskin Associates in 2003 to put decades of experience in digital marketing to good use for clients. We featured insights he contributed to AdAge ("a social campaign that does nothing but entertain is as artificially opaque as the worst output of the bad old days of mass media") in this 2010 post.
Read on to find out Jonathan's current thoughts around the state of search, "big data" and more.
Digital is no longer just a channel, but instead is becoming the center point for customer behavior both on and offline.
This is one of several themes that will be explored at Integrated Marketing Week (#IMW13) and below Shawn Burns, Vice President SAP who is speaking at the event, tells us why.