Here is my 'expert' opinion are the best Vines created by brands in 2013.
Although seeing as Vine has only existed for approximately 11 months, here are the best branded examples from the entire existence of the service. That sounds far more impressive.
What makes a good branded Vine? Well, I'm glad you asked...
Happy Thanksgiving! Happy Hanukkah! Happy Thanksgivukkah! Uh... Happy Black Friday!?
Even with that opening salvo of well-wishing I feel like I'm still missing people. Hey, Happy ruddy Friday everyone!
Sit back, relax, pop on your work headphones (you're not sat on the back of a bus after all), and take a look at these 16 brilliant new Vines from brands, all collected during November 2013. Plus there's a Thanksgiving bonus at the end.
Then if that's not enough, check out October's 10 best new examples of branded Vines when you're done.
I recently blogged about consumer brands that had come up with successful Twitter strategies, highlighting ASOS and Nike among others as companies that knew what they were doing with social.
Many commenters mentioned that it would be useful to see a similar post focusing on B2B examples and I was obviously happy to oblige.
Twitter is a difficult medium for B2B companies as it’s all too easy to simply view the platform as a broadcast medium and churn out dull corporate messages.
But here are six examples of businesses that have managed to buck the trend and create interesting or useful Twitter feeds...
A few years ago, I had coffee with Nick Langeveld, who left Nielsen to run business development for an interesting company called Affectiva. He was telling me how the company, an MIT labs spin-off, was going to make measurement in a new direction by measuring people’s facial expressions.
Like Intel, who is going to start shipping set top boxes that know who is watching television, Affectiva is using the ability to watch consumers through their webcams as they consume video, and measure the emotions in real-time.
Now, marketers could see the exact moment when they captured surprise, delight, or revulsion in a consumer—and scale that effort to anyone with a webcam, who opted into their panel. This sounded great, but I wondered if and when large marketers would adopt such technology.
Ask folks about mobile operating systems and most will probably tell you that it's a two-horse race: Apple's iOS versus Google's Android.
The mobile OS landscape isn't this way because other companies haven't tried.
Microsoft has done some interesting things with Windows Phone, and Palm's webOS looked pretty darn promising when it launched.
For major brands, reaching and selling to Gen Y has been a subject of much focus and debate.
But for all of Gen Y's impact on the marketing world, its impact on the workforce is arguably even more significant.
Windows 8 is coming, and Microsoft isn't the only company hoping that its newest operating system is a hit with consumers.
Chip giant Intel is betting big on ultrabooks -- thin, lightweight laptops similar to the MacBook Air -- and is investing big bucks to ensure that a slew of them hit store shelves as soon as Windows 8 is released later this year. The good news for consumers on a budget: some of those ultrabooks could cost as little as $699 if manufacturers have their way.
According to latest figures, Google+ now has over 100m users. A phenomenal feat when you consider that the network has only been around for a little over six months.
So it's no surprise to see more and more brands getting in on the act.
The challenge many brands are facing with Google+ is how to use the network as a business communications tool and what use they can find for it that they would not be able to find on other similar networks.
A few brands are already making interesting moves, using it in effective ways to engage with their audiences...
Non-profit organisation Plan UK has installed a digital billboard on London’s Oxford Street which only displays its full content to women.
Plan’s ‘Because I am A Girl’ campaign aims to raise awareness of the issues faced by world’s poorest women, and prevents men from viewing the content to mirror the fact that girls “are denied choices and opportunities on a daily basis due to poverty and discrimination.”
When it comes to desktop software and web-based applications, consumers
are used to shelling out money for additional features. There are
multiple versions of software packages, for instance, and many paid web
services offer different features at different prices.
It's a model that might soon be coming to the hardware market. Over the
weekend, news broke that Intel has begun selling computers equipped with
its Pentium G6951 processor with a $50 "processor performance upgrade"
card. As the name implies, the card enables the owner of a computer with
a Pentium G6951 processor to "upgrade" the capabilities of the
processor, for a price.