Posts tagged with 'Intel'
If you're a big tech company, chances are the EU isn't your friend. Why? Just ask Intel or Microsoft. Targeted by the EU for antitrust violations, combined both companies have been forced to pay billions of dollars in fines. Other companies, like Oracle and Qualcomm, have faced EU antitrust scrutiny as well, but who eventually managed to escape with only a few minor bruises.
So it's probably no surprise that the EU is now eyeing another tech giant: Google.
Despite advances in online shopping, there are still some things people like to buy in person. And no matter how advanced ecommerce gets, the tactile act of shopping in stores will continue to entice many consumers.
That's why Intel is partnering with Microsoft to help deliver and improve digital in-store advertisements. But consumers may not be excited to see what the new technology will know about them.
The New York Times, desperate to earn some money in these dire times for media sites, is experimenting with advertising online and seeing some positive results.
Unwilling, or perhaps unable to wait for advertisers to start pouring money into the web, The Times is using its own creative team — and its brand — to make itself more attractive to advertisers.