The Daily Telegraph released its iPhone and Android smartphone apps earlier this month, offering users a free one-month trial of its new service.
Users who sign up can access news content, live financial data and video and picture galleries.
The Telegraph has achieved successful engagement levels on its iPad app so it makes sense to add smartphone apps to its portfolio.
The apps cost £1.99 per month following the free trial, which is similar to pricing models offered by other publishers.
65% of revenue in Apple's App Store comes via in app purchase (IAP). This system is a fantastic way to monetise your apps which provides a slick experience for both the user and the provider.
However, it is not as straight forward as you might hope.
There are one or two ambiguities to watch out for.
Based on my experiences developing an iPad app, here are some things to watch out for...
While it may take a quarter or two to figure out just how well Nokia and AT&T's launch of the Lumia 900 did or didn't go, the device which both companies have bet big on has brought the kind of attention to Windows Phone that Microsoft was certainly hoping for.
That apparently has AT&T's biggest rival, Verizon, taking note.
Ask mobile developers who work with both iOS and Android, and you'll probably hear from more than a few of them that the Android emulator is lacking. From poor performance to inconsistencies, there have been no shortage of complaints about the tool developers are provided with to test their Android apps prior to testing them on a real device.
So Google is doing what you'd expect it to do and trying to improve its emulator.
Regardless of how much money Android has generated (or, more accurately, hasn't generated) for Google, there can be little doubt that Google is pleased with the fact that it owns the second most popular mobile OS in the world.
But the popularity of Android isn't without its problems. Fragmentation, for instance, has always been an area of concern for developers and handset manufacturers, if not for Google.
Developers hoping to cash in on the app gold rush today face a harsh reality. Competition is fierce, standing out can seem like an impossible task and well-heeled companies are capable of producing bigger and better apps more rapidly than ever before.
Even so, app store success stories like keep developers going.
After a long wait filled with much rumor and speculation (driving tons of traffic to tech blogs), Apple unveiled the latest version of the iPad at a press event in San Francisco.
Google is now seeing more than 850,000 new Android device activations per day, and Android head Andy Rubin says the search giant will "double down" on Android tablets this year.
But the real key to Android's success could be found in Google's acquisition of Motorola Mobility, which was recently approved by EU and US regulators.
When Steve Jobs unveiled iAd to the world, he promised an offering that
would revolutionise mobile advertising.
But delivering on that promise
has proven difficult for the technology company that has revolutionised
so much in the past decade.
In fact, the offering's future looks quite uncertain. So what's Apple to
do? Turn to one of your most-despised enemies, apparently.
The BBC’s iPlayer iOS app has been downloaded 1.1m times in the week since it was upgraded to run on the iPhone and iPod touch.
Daniel Danker, BBC general manager of programmes and on demand, said that 500,000 of the downloads were to users who had never installed the app before.
The iPlayer app, which was launched on iPad and Android in February, has been a key factor in the growth of tablet and mobile viewing of BBC content.