Posts tagged with 'iplayer'
ITV has been busy promoting its newly rebranded video player lately, as it attempts to improve take up of its online catch up service.
While video views on ITV.com have risen over the past year, it still lags behind the iPlayer. It has updated again though, and now the ITV Player looks more of a match for the BBC's online video offering.
ITV has been tweaking its online catch up TV service, and has introduced a few improvements for customers viewing video on its website, using Microsoft Silverlight.
The service is going to be rebranded as the 'ITV Player', which is at least a bit more distinctive than 'catch up'. As well as a new name, ITV needs to be improve the usability of its online video, so what difference has Silverlight made to this?