Yesterday we wrote about a new app called The Social List, which has been launched by The Sunday Times and is boxing in a similar area as Klout and PeerIndex.
Here's how it is being positioned: "The Sunday Times Social List is set to become the definitive measure of the most influential people within the social space."
Tricky. The trouble with measuring 'influence' is that it is incredibly difficult to do so in an automated way. I think it's virtually impossible to make any real statements about who is and isn't influential without some form of human analysis.
These tools are of course works in progress, and as they stand they are certainly indicators of something, but I'm not sure they're indicators of true influence.
With services like Klout and PeerIndex continuing to attract investment
and users, there’s some serious money and traffic to be had from social
media measurement, which explains why a corporation like News
International would be interested in acquiring a slice of the pie chart.
This week the NI-owned Sunday Times launched its own ‘Social list’, and based on initial use it could be set to attract a wider audience.
Finding (or becoming) an influencer is often seen as one of the core
goals for businesses utilising social media, and the search and
measurement industry is rushing to fulfil this need.
Finding a great
exponent for your brand who has a powerful presence on your social
platform of choice and engaging them is a great way to get plenty of
bang for your social media buck.
Increasingly leading measurement tools such as Klout are being seen as a
good way to prove success in the social arena, with some companies
starting to request a minimum Klout score as a deliverable when hiring
Unfortunately some of the systems that provide this
measurement may still be relying on the wrong metrics, providing you
with a skewed perspective on your audience and making them ripe for
exploitation by unscrupulous users.
How to Win Friends and Influence People by Dale Carnegie is a classic
book. First published in 1937 for individuals, over half a century later,
brands now find themselves seeking friends and influence too.
But if U.S. airline Virgin America's latest attempt to woo influencers on Twitter is any indication, a book isn't needed. What is? Free