When Qualcomm launched a device to accompany its mobile television programming, it was FLO TV Personal Television, "a 3.5-inch touch screen allows users to surf through channels with the swipe of a finger."
This was because:
- Consumers want to swipe their fingers.
- Consumers want a touch screen.
Consumers will spend $6.2 billion this year on mobile
apps, downloading 4.5 billion times from app stores. Yet eight out of 10 app downloads won't be sold at all, but rather be free to end users. Advertising and marketing will close the revenue gap.
These findings come from Gartner, which forecasts worldwide mobile
app downloads will exceed 21.6 billion by 2013. Free
downloads will account for 82 per cent of all downloads this year, 87 per cent three years hence.
Yelp's has cunningly added augmented reality functionality as a hidden feature in its existing iPhone app, for iPhone 3Gs users.
The Easter egg can be unearthed by simply shaking the app a few times (actually, to the amusement of my colleagues, I shook my phone for about five minutes before it decided to work). It's only available for the newer version of the iPhone because it needs to use the compass.
Augmented reality (AR) is an engaging way of combining live video with computer-generated data and visualisations. It is an area that has grabbed my attention lately, and it’s going to be a big deal.
Amazing things will happen in this space in the years to come, but what about today? Are there live applications out there already? Sure there are, although it is early days and many of these examples are alpha demos. Nevertheless, they truly shine a light on the possibilities with augmented reality.
I have collated a bunch of videos that highlight the opportunities with augmented reality. You will be able to use AR to create real-world applications that fulfil human needs in a way that still feels ever so slightly sci-fi. You can try out a number of these AR demos from your desktop if you have a printer and webcam.
I have to say that the possibilities for world-class mobile applications are really exciting, but the upside for brand marketers is also vast, as AR can improve on-pack promotions, point of sale, print and billboard advertising, and so on. And if you think this is all tomorrow's world, it isn't. Take a look at the Glasses Direct interactive video mirror, for an example of how augmented reality can play a role in helping improve your conversion rates today.
So sit back and tune into augmented reality. And have a think about what you might be able to do in this space...
In 1963, McDonald's reached a significant milestone that it would go on to proudly promote: 1bn hamburgers served. The milestone was achieved a mere 23 years after Dick and Mac McDonald opened the first McDonald's restaurant in California.
But in the internet age, 23 years is an eternity. Just ask Apple. It announced yesterday that it had hit an impressive milestone of its own: more than 1.5bn apps downloaded in the App Store's first full year.
Taptu is an alternative search engine that has just been released as an iPhone app, though it has a version that can be used on any mobile browser.
What Taptu does is to return results from mobile friendly websites. Some websites can be a pain to use on the iPhone, so a dedicated search engine for mobile sites is a good idea. I've been trying it out...
The Apple iPhone doesn’t make it into the top 20 most popular phones
for buying things via the mobile internet, according to a study by
The research was based on worldwide mobile internet traffic that passed through the Bango network in February.
in all, the habits of around 1.1m unique visitors were tracked. One in
four made a purchase of digital content and services, such as videos,
music, games, ringtones and subscriptions, which forms the framework of
25% of shoppers are using mobile phones as part of the buying process when in retail stores, using phones to compare prices and look for reviews or recommendations from friends.
A recent survey suggests that retailers have an opportunity to get more mobile users shopping instore by providing them with mobile apps and more mobile-friendly websites to allow customers to access this information to help make a purchase decision.