A new infograohic shows the growth of mobile marketing, with US spending increasing by 75% since 2009, while it is predicted to reach $2.3bn by 2013.
The infographic, from Microsoft Tag, also shows that the average mobile app session lasts 4.3 minutes, compared with one minute online.
In the early 2000s, two important things happened: RIM
launched the first Blackberry Smartphone optimised for wireless email use in
2002, and two years later, Mark Zuckerberg launched Facebook from his Harvard
dorm room, helping to establish one of the biggest internet phenomena of the 21st
century: social networking.
Now, in 2011, the paths of mobile technology and social
networking are inextricably linked, in fact, according to eMarketer, by March 2010, 650m people
globally were using their mobile for emails and social networking.
The majority of smartphone users are open to receiving marketing messages on their smartphones, but just 15% are open to offers from third party advertisers, according to stats.
According to Upstream's stats, Despite the variety of mobile marketing techniques available, it seems that SMS is still effective, with 75% of respondents preferring to receive offeres through this channel, compared with mobile internet (15%) and in-app ads (10%).
It really isn’t news that there has been a surge in the app economy globally. With the rise in the numbers of smartphones, marketer managers are scrambling to build an app for their brands, many without even figuring out their mobile web presence first.
And so far, marketers have treated mobile as a platform that serves to be a substitute to other existing platforms. Retail stores focus on creating a product catalogue, hotels let you make reservations, and so on. The emphasis has been, for the most part, on awareness and purchase.
Launch an iPhone app and you can definitely reach the tastemakers.
Launch an Android app, however, and you’ll ultimately be able to connect
with the masses. At least, that’s what new smartphone marketshare data
from technology research firm Canalys suggests.
Personalization vs. privacy. Behavioral targeting vs. big brother. When does it get creepy?
It's rare that I catch myself being a full-fledged
I'm not talking about the guy who has not spent the last 25 years in sales
marketing - the guy who has not spent studying and writing books and
about online marketing since 1993 - the guy who does not climb all over
random video to bask in the glory of the Old Spice Guy. But it happened
Together, we're creating better results from emerging digital tools by changing our expectation and practice of Web marketing itself.
I'm back with more details on improving sales, tomorrow, in three easy steps.
Ever wonder if emerging tools like Twitter and Facebook are just glorified ways to distribute coupons or links to white papers? If you want
better results from emerging digital tools it's time to change your expectations, and the way you practice web marketing.
Here's how to start improving results, tomorrow, in three easy steps.
Today I'll begin to reveal how service-focused businesses can move forward and realize tangible,
meaningful returns using social media & mobile marketing. Results like leads, sales and increased customer value that creates loyalty.
Here's how in two words: Build utility.
How are leading banks applying social media and mobile devices in ways that drive revenue and customer value? Spain's BBVA provides an excellent example of how this can be done.
Here's a look at how they're creating qualitative outcomes for customers and profits for themselves, and how you can too...