Only 13% of consumers would be happy to store their credit card details on their smartphone, according to a new survey from The Logic Group.
The report again highlights the consumer mistrust of mobile technology, as only 30% of consumers trust major retailers to keep their personal information safe.
This is potentially a huge problem for online retailers as offering to store card details is seen as a way of improving the mobile checkout process and encouraging repeat purchases.
Furthermore, only a third of consumers said that they would be happy for their mobile to house their loyalty cards.
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.
For more digital marketing stats, check out our Internet Statistics Compendium.
Last year saw a number of interesting developments in mobile payments, most notably Visa’s NFC trials and the battle for dominance among mobile card readers.
However one UK startup is hoping to steal a march on its competitors with a new mobile app that allows users to transfer money and make payments for free.
Droplet has already achieved success among merchants and consumers in Birmingham and now aims to take its service nationwide.
To find out more, I spoke to CTO and co-founder Will Grant...
With Christmas behind us once more, it was unsurprising to many that smartphones and tablets played an even bigger part in our holiday shopping activities than they have done in the past.
As you would expect, our Internet Statistics Compendium is stacked full of the latest insight into how the festive season is becoming an increasingly mobile and online orientated affair for more and more people.
While mobile commerce is growing, one area for improvement is the checkout process. Sometimes it's just too much hassle to pay by mobile.
However, while other devices are better for browsing a range of products before making a considered purchase, a simple mobile checkout can be an effective method of capturing impulse and repeat shoppers.
To make the most of this opportunity m-commerce sites need to make the purchase journey as short as possible, and one way of doing this is by saving the customer’s credit card and delivery details so future purchase can be completed just by entering a username and password.
The mobile space is one of the fastest-evolving in all of the technology world and because of that, it's no surprise that many companies are struggling to keep up.
From the smallest business struggling to figure out how to build a mobile-friendly website to the largest consumer internet brands struggling to build compelling mobile experiences, mobile offers just as many challenges as it does opportunities.
Around the globe, our retail spending habits are transforming and mobile is a big part of that.
$1 out of every $10 is spent online and nearly half of Americans are interested in paying with a mobile wallet. In the US, 42% of all mobile subscribers have smartphones and 3.6% of online payments are currently made via them.
Mobile commerce is set to revolutionise the way that consumers engage with brands, but marketers don’t seem to be putting it to good use yet.
According to KPMG, mobile payments are set to reach £591bn by 2015 while Gartner predicts that 190m people will use their mobile to make payments in the next 24 months.
The potential for marketers is obvious, however in order to take advantage of this growing market they must first understand the full scope of what mobile payments entail.
PayPal has announced that its UK customers will now be able to use their smartphones to pay for goods on the high street.
The PayPal inStore app can be used at stores owned by the Aurora Fashions group, which include Coast, Oasis, Warehouse and Karen Millen.
Available on Android and iOS, the app gives PayPal a huge head start on its rivals in the mobile payment industry.
As previously reported, NFC is the technology that most people assume will eventually become the standard for mobile payments and Visa is planning a limited trial during the London Olympics.
Despite all of the well-documented challenges facing organizations that are trying to take advantage of the rapid rise of mobile, mobile presents what may be one of the greatest business opportunities for many companies.
It's not hard to understand why: there are estimated to be more than 5.5bn handsets in use globally today, making the mobile phone one of the most ubiquitous devices ever.
In developed and emerging nations, a growing number of those phones are smartphones that offer always-on access to the web.