Retailers in London's Oxford Street and Regent Street have been relatively slow to emply digital technology to improve the in-store experience for customers, so says a new study.
Tech provider Omnico has carried out a survey more than 90 retailers for uses of 17 different technologies, including reserve and collect, wi-fi, kiosks, iPads and more.
The retailers studied are using an average of two technologies, while 30% of retailers don’t use any at all.
Web technology has a big part to play in the future of the high street, so who's using what?
The numbers are compelling: 7bn messages sent between 230m users of its messaging app, 200m downloads of its games, 10m Indian users in three months as well as tens of millions in Spain, South America, Indonesia and beyond.
LINE is a large content hub, and once you’ve downloaded the messaging app, you’re hooked into a network that gives away a lot of fun stuff for free, and ties everything together with a very strong brand.
So what is LINE doing that’s significant, and how will it begin to affect other brands on mobile?
With mega-tight regulation for Swiss bank UBS, what are the challenges of going social and mobile, and how do they market to ultra high net worth (UHNW) customers?
At Mobile Marketing Live last week, I listened to Shane Williams, Head of Mobile Development for Platform Services at UBS. I had no idea just what a minefield it is to market a bank, especially in Switzerland.
UBS provides wealth management services for around half the billionaires in the world. It also has plenty of retail branches in Switzerland and an investment arm.
Acting in many countries, UBS is beholden to hundreds of regulators, including FINMA in Switzerland, the SEC in America, and the FCA and PRA in the United Kingdom.
Navigating the barriers to mobile and social usage is massively impacted by Swiss law, which says a bank can’t reveal who its customers are. This is enshrined in law in much the same way as patient-doctor confidentiality.
It even means that UBS has to be careful about knowing the IP addresses of customers using their services, as this can be tied to an address and perhaps a person.
Though potentially a powerful tool for marketers, push notifications on apps can be a real pain for many people.
This means marketers need to be very careful about their use of this tactic but, sadly, not all do.
In one case, a nine year old was told "you'll pay for this on judgement day" after failing to feed a virtual pet.
Courtesy of Urban Airship, here are some mistakes to avoid, and examples of good and bad (mainly bad) push notifications...
Consumers use their mobile devices to comparison shop, get directions to a business, or make reservations at their favorite restaurant. But often the communication from brands stops there.
Businesses of all kinds should be better engaging via mobile with their customers. After all, engaged customers are your most valuable asset: optimising engagement can help you outperform the competition.
I've started rounding up notable posts each month, with aim of ensuring our dear readers never miss a useful article, or a blog post that can make you feel a bit more of a jedi.
Here's the roundup from September, with 10 posts for you to bone up on SEO, analytics and the like, and three posts to sit back and enjoy with coffee.
Mobile is growing and forward-thinking retailers are looking at ways to use mobile to increase sales, bring customers into stores, or to enhance the experience when people are shopping.
I've rounded up ten great examples of mobile use in retail from around the world.
Mobile commerce sites are an obvious one but there are plenty of other ways to use mobile, such as to take payments, help customers navigate stores, and more...
After looking at the pros and cons of NFC (near field communication), it’s clear there’s a place for tapping to enjoy content as well as to pay for products.
However, the customer’s willingness to tap a poster with their phone is dependent on how well many initial NFC campaigns are carried out. Some clunky efforts, with terrible landing pages and insufficient incentives have risked putting users off for good.
This is changing as brands start to use the technology in better surroundings and to better purpose. A mall is the perfect environment to encourage users to tap with their friends.
To that end, from this week, shoppers can “turn on, tap and enjoy” content and competitions at Westfield shopping centres in London through CBS Outdoor digital pods, which use Proxama’s TapPoint NFC platform.
Ebay has launched 'Click and Collect' for UK merchants, who will be able to use their own collection services or utilise the click and collect points at Argos stores.
This is to be followed in 2014 by eBay Now, a pilot one-hour delivery service beginning in London.
Amazon lockers and Amazon Collect+ stores are also springing up, as well as many supermarkets allowing timed locker collection of online orders, so it seems the click and collect invasion is gathering pace.
Images are increasingly important to the customer experience and search yet many sites are not optimised to take advantage.
In the early days of the web images were typically small and of low quality. We all remember the little animated men at work icons that littered the web in its infancy.
However, as users have moved from dial-up to broadband connections, the number, size and quality of images on the web has increased significantly.