Fashion etailer Net-a-porter released an app for the iPad last week, which is an interactive version of the magazine, with video content and links to purchase items direct from its pages.
It's an interesting alternative to simply providing a larger version of its mobile commerce app for the device, but how well does it work?
Fashion etailer Net-a-Porter launched a mobile commerce app for the iPhone last week, allowing customers to browse and buy on the move.
The iPhone app displays what seems to be a limited range of stock, showcasing new arrivals and the retailer's magazine. I've been finding out how easy it is to browse and buy from the Net-a-Porter app.
With the continued growth of online shopping, and with new pureplay
retailers entering the market looking for new opportunities, I would
expect that the biggest players would be leading the way in terms of
With the upcoming Online Fashion 100 event in London that I'll be
attending, I have taken a look at some of the biggest players in the
fashion industry, both pureplay retailers and high street retailers.
was particularly interested to look at key areas of their online
customer experience to find out:
1) how well some of these brands are
are delivering intelligent and meaningful cross-sell and up-sells to
drive higher average order values, and...
2) which retailers are potentially
losing sales due to a lack of focus on the full customer experience,
right through to the end of the checkout process.
High end fashion retailer Net-A-Porter recently launched theOutnet.com, a clearance site which offers designer names at discounts of up to 80%.
Several retailers have been busy launching outlet sites this year; they offer a good way to offload out of season stock and, in the current economic circumstances, have the added effect of appealing to bargain hunters.
A bargain on theOutnet.com is more likely to mean paying £300 rather than £450 for a pair of Jimmy Choo shoes, so it perhaps doesn't appeal the the same type of shoppers the Debenhams Outlet I reviewed recently, but how does Net-A-Porter's offering compare?