Facebook announced the latest in its never-ending series of updates last night, with some significant changes to competition and promotion rules.
While these announcements are ten-a-penny, this latest tweak could have a fundamental effect on the way many pages are run.
As search marketers, we know that there are proven methods of improving our page rank such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter.
These are methods that have been used for the past ten years and while, these methods have been quite effective, SEO is more complex today.
The rise of social media as an effective SEO tool, the growing competitiveness of SEO, and tough guidelines by search engines, call for a re-evaluation of how we have been doing SEO.
If Google+ is ever going to compete with Facebook, it's clear that Google will need to attract brands and celebrities to its social network.
After all, brands and celebrities have become a fixture on Facebook, with some racking up millions of fans.
Perhaps wisely, Google launched Google+ with a focus on individuals. The logic seems sensible: to build a social network in which individuals can connect with brands and celebrities, you need individuals.
Those individuals, of course, aren't interested exclusively in liking Coca-Cola or posting messages on Lady Gaga's wall; they primarily want to interact with real people.
With businesses increasingly embracing social media and expanding their use of it, it's no surprise that they're eager to set up shop on the hottest social media hubs.
Facebook and Twitter have welcomed business users with open arms, and many companies are beating down Google's door in an effort to get the search giant to accelerate the roll-out of brand pages on Google+.
you logging into the world’s largest social network (so, all of you) recently may
noticed a few changes, particularly if you’re working with
unexpected changes to Facebook pages are nothing new, the network
tweaks privacy settings, sharing, logins and layouts on an almost weekly
but the new additions rolled out last night are particularly important
As we recently published our
‘How to create amazing Facebook pages’ report, I
thought I should give you a quick rundown of the new changes, and how
use them efficiently to grow your brand presence within Facebook.
Facebook may increasingly be on the receiving end of criticism related
to its stance on privacy, but the world's largest social network is
still one of the top places to reach consumers online.
With more than 400m registered users globally, Facebook is the world's largest
social network, and publishers looking to stay connected with their
users and acquire new users have plenty of Facebook tools at their
disposal to do just that. Here are seven of them.
In the world of brick and mortar retail, if you had to list one key to success, it'd probably be the good old "location, location, location".
Online, where anyone can set up shop, location works a bit differently. Some swear that a highly-generic domain name is the equivalent of a retail space on Fifth Avenue. Others strive to make sure they're visible to consumers through organic and paid search.
The consumer is in control when it comes to today's social web. Brands are dealing with this in numerous ways and many are embracing their lack of control.
But one company has perhaps the best story: Coca-Cola.