Laws protecting the intellectual property rights of inventive individuals and companies are a good thing, but if you don't think there's a problem with the patent system, an Apple patent published yesterday by the U.S. Patent & Trademark Office (USPTO) just might convince you otherwise.
Bearing the title Systems and Methods for Accessing Personalized Fitness Services Using a Portable Electronic Device, Apple's application seeks to patent an application that, amongst other things:
In today's competitive market, building a great technology company requires great ideas, great execution and great intellectual property.
Increasingly, however, it also requires something else: a great number of attorneys.
Many large tech companies file lots of patents each year and although
many, if not most, of them aren't very interesting, every once in a
while somebody stumbles upon an interesting one.
Case in point: a pay-to-preview patent Amazon filed for in 2004 and which was granted earlier this week.
Google's bread and butter is traditional online advertising but that
doesn't mean that the search giant isn't thinking of new and sometimes
unconventional online ad models.
One possibility the search giant may be considering: allowing advertisers to display their ads in Google Street View. As reported by ReadWriteWeb, Google has been granted a new patent by the US Patent and Trademark Office that could open the company's popular (and sometimes controversial) Street View functionality to advertisers.
The CrunchPad is dead. prominent tech blogger and CrunchPad creator
Michael Arrington revealed that the tablet PC designed specifically for
web browsing would not be coming to a store near you after more than a
year of work.
While many, myself included, were skeptical about the CrunchPad's
commercial viability, nobody predicted its downfall: a rift between
Arrington and his development partner "over nothing more than greed, jealousy
Reaching consumers is not always as easy for advertisers as it was before the advent of today's always-connected, multichannel world. Many audiences are fragmented and truly captive audiences are hard-to-find.
So it's no surprise that over the years advertisers have increasingly been willing to try new things. Look no further than forehead and urinal advertising for evidence of that.