I came across a controversial article that caught my attention the other day. It was a statement. "People hate email that names them."
The intended focus of the article was to suggest to startups that they shouldn’t be starting their emails with Dear [Name] because a study by the Fox School of Business had apparently found that 95% of people responded negatively to emails that greeted them.
Facebook's massive reach is well-established in the minds of marketers
and business owners, but according to Sociable Labs CEO Nisan Gabbay,
they often "don’t quite get how pervasive the service is in people’s
How pervasive is it? An analysis by his company, which looked at more
than 450m visits to various retail websites, found that more than 50% of
visitors were logged into Facebook while browsing.
What's more: even
though there was variation of the logged-in percentage across age
groups, well over a third (40%) of middle aged visitors were logged into
the world's largest social network too.
Mobile is potentially the holy grail of marketing. Billions of individuals around the world own a mobile phone, and for many, the mobile phone has become the most important, most frequently used communication tool.
With smartphone adoption soaring, marketers can increasingly reach mobile phone owners in compelling ways. But that doesn't mean mobile marketing is delivering ROI.
You'd think that after being caught red handed copying Google (or not), the engineers at Bing would come up with something original. But copying Google is just far too easy.
Sarcasm aside, Bing announced yesterday that it has added new personalization and localization features closely resembling similar features Google has had in place for some time.
The iPad? Hot. Social media? Hot. Magazines? Not so hot.
What do you get, however, when you put them all together? One startup is trying to find out, and some notable venture capitalists and angel investors were eager enough to pony up $10m to help it.
Facebook's changing approach to privacy has been well documented. But things could get more serious if marketers get cold feet about instant personalization.
Facebook's early missteps with behavioral tracking have angered many consumers, but if marketers fail to take advantage of the company's new preference sharing tools, it could all be for naught.
According to Wired, shopping search engine Thefind has decided to avoid Facebook's tracking technology — for fear of aggrevating users. Could others follow?
Since its inception, Facebook's approach to privacy has drawn ire from users. But those complaints don't often effect the sites popularity, which has skyrocketed since its debut as Harvard's online yearbook.
However, Facebook's latest expansion may actually have business repurcussions. Why? Because the site's growth has slowed. Perhaps Facebook is starting to hit a saturation point online, but if the various groups trying to get people off Facebook find success, Facebook could be in trouble.
In the movie What Women Want, Nick Marshall (played by Mel Gibson) has an accident and finds himself able to hear what the women around him are really thinking. At first he uses it to his advantage selfishly before he falls in love.
Chances are you're not going to suffer from an accident that gives you Nick Marshall-like abilities, but fortunately when it comes to finding out what customers want, market research can tackle the challenge.