Barnes & Noble has high hopes for its new e-book reader, the NOOK Color. Described by some as half e-reader, half-tablet, the $250 device, which runs on Google's Android operating system, has been sold an estimated 3m times since its debut last November.
Now, B&N is eager to develop a strong developer ecosystem. The retailer has launched a NOOK SDK 1.0 and a shiny new NOOK Developer website which invites developers to "change the future of reading" with B&N.
The eBay brand is synonymous with online auctions, but over the years, eBay's business has expanded well beyond those auctions.
The company's crown jewel -- PayPal -- was purchased in 2002 for $1.5bn, and the online payment provider now accounts for more than a third of eBay's revenue. eBay's portfolio also includes comparison shopping site Shopping.com, financing service BillMeLater and rental classifieds site Rent.com.
The rise of social media has been a boon for developers. Thanks to open
platforms and APIs created by companies like Facebook and Twitter,
developers have been able to help grow, and at the same time piggyback
on, the success of some of the internet's most popular online
But is the marriage between these properties and developers destined to come to a messy end?
iOS, Android, Windows 7, the App Store, Android Market, Windows Marketplace, Facebook, Twitter, Quora, Google TV, PS3...
The number of channels and platforms on the internet and mobile internet
is astounding. And it's growing practically every single day. In many
ways, this is a blessing, but it's also a curse for developers and
In the run-up to the launch of the iPad, there was a lot of talk about
the impact Apple's tablet computing device would have on traditional
publishers. For some, including publishing execs, the iPad was seen as
potential source of revitalization for newspapers and magazines.
While it remains to be seen whether or not the iPad will be as
beneficial to traditional publishers as many hoped, it has become clear
that finding success on the iPad isn't any easier than finding success
in the broader market.
There's a lot of talk about multichannel commerce and the future, but major retailers already know that multichannel commerce isn't the future; it's already here. Consumers are shopping using many platforms, and companies that want to maximize their sales have to have a cross-channel strategy today, not tomorrow.
That explains in large part why software giant Oracle is shelling out $1bn to buy ATG, one of the leading cross-channel commerce platform providers.
Microsoft has largely been absent during the rise of self-publishing
and social media. But that doesn't mean that it hasn't tried to
compete. In 2004, it launched its own self-publishing/social networking
platform, MSN Spaces. Today, that platform is known as Windows Live
Spaces. Or, more appropriately, is not known as Windows Live Spaces.
That, of course, is because Windows Live Spaces is hardly a prominent
platform in a world dominated by more successful publishing and social
The platforms offered by companies like Facebook, Twitter and Apple
offer entrepreneurs some very compelling features. They often bring to
the table built-in audiences, and, in some cases, established business
For reasons like these, it's no surprise that a growing number of
entrepreneurs are building entire companies on top of a specific
platform. And it's no surprise that investors have flocked to back them.
If you list some of the most popular and important companies on the
internet today, you'll notice that most have one thing in common: they
offer an API. And, in most cases, for good reason. APIs can be a
valuable asset for an internet business.
But is an API a business development asset, and over time, should it cannibalize business development?
PayPal's CEO John Donahoe thinks that online payments should make up more than 20% of the global payments market, but right now it only accounts for a fraction of it. One of the ways PayPal is working to change that: courting developers.
The company's Adaptive Payments API was launched in November 2009 at the PayPal Innovate X 2009, and since then, PayPal has recruited thousands of developers and seen millions of dollars transacted using its developer platform.