Posts tagged with 'promoted trends'
Conan O'Brien returned to the small screen last night. While we'll have to wait for the ratings, one thing is certain: Conan's debut on TBS is not only a big deal for TBS, it's a big deal for cable television at large.
Not surprisingly, the run up to Conan's television resurrection has been highly-anticipated, and supported with a hefty dose of promotion.
Twitter, which for so long was criticized for its lack of a revenue model, is now firing on all cylinders as it looks to develop multiple sources of revenue. From Promoted Tweets to Promoted Trends, the company is no longer shy about trying to make a buck, and so far, Twitter users don't seem to mind.
One big reason: Twitter has done a pretty good job at making sure its ads aren't intrusive. And if it has its way, it might even make money while making Twitter users happier.
Twitter has gotten the blame for killing a few movies at the box office this year. But Disney's Pixar is hoping the microblogging service can help their latest release, Toy Story 3, win fans.
Disney's latest film is the first brand to win a slot in Twitter's new Promoted Trends ad slot. And while Twitter is getting some criticism for fiddling with its most popular items, the placement is great branding for the Toy Story franchise.