Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood.
In an indicator of how service-based the UK economy has become, Harper Collins now sums up its business as following:
"We create bespoke content based on products and campaigns for our clients."
"We work with content, not just books, across print, digital, mobile and more."
"Our editorial expertise, content and creativity enable clients to communicate brand identity and values."
One of the areas of the publishing house where this is most evident is Harper Collins Children’s Books. I decided to find out more about its business model.
It isn't always easy to find what you want in the app store, or to browse for apps that might not be in the charts.
With this problem in mind, Magvault brings together digital publications, to be perused on a digital newsstand.
I chatted to Neil Morgan, Founder of MagVault, to find out more about the service.
We all loved The Beano, or Bunty, or The Bash Street Kids, or Girl’s Own, or Jackie, or Diana. We all loved them.
Now the annual has evolved, with Zappar and Pedigree books working together. Sonic the Hedgehog, Angry Birds, and others (admittedly not Desperate Dan) will have 20% of their pages embedded with content that can be seen through the Zappar app.
The content will include extended character profiles, extra stories and activities such as colouring, mazes, puzzles and a ‘make your own poster’ feature.
How does Econsultancy get people to come to its events? With the Festival of Marketing set to be an intense, fun, insightful....erm..fest, here's some of the stuff we've done to market events and to make them successful on the day.
I should add, there's a ton of stuff I've missed off, here (not least, effectively segmenting your audience), as I've concentrated on creative.
Tablo wants to be Wordpress for eBooks. Think it has what it takes?
Most of us in PR and content marketing are looking for the right tools to augment an ever increasing demand for content generation and that can also help create lasting value for referral traffic on different web platforms.
I personally forsee a lot of SaaS startups and cloud collaboration popping up soon to address this market, and we've profiled startups like Flockler, and 87seconds in the past, which are examples fitting this mould.
A new entrant, Tablo, addresses the eBook market specifically. Whether you are an author, or a web marketer, I suggest paying close attention to founder Ash Davies responses below!
In an online world, publishers need to become retailers, and brands should think about becoming publishers.
Here are three tools or platforms and some case studies which brands can use, for your enjoyment.
As companies begin to look at inhouse content creation, the lines have blurred between traditional publishing and brand publishing. It's not enough to put out sub-standard content or rely on media outlets to tell brand stories.
While companies move into the publishing space, what will happen to this long standing industry?
Fairfax Media is starting to prepare for the time when print newspapers are no longer viable, laying out their plans to become an entirely digital company.
Chief executive at Fairfax Media Greg Hywood spoke to shareholders last month to discuss the future of the company and he made one thing very clear - the focus will be on digital.
Geography has always played a crucial role in marketing to consumers in the offline “real” world.
It shapes the way companies reach out to target audiences. It affects the way products are promoted and priced. It helps analyse consumers within a particular area, and it places restrictions on the way business is conducted due to laws and regulations in a given area.
The same holds true of course in the online world. Understanding user location can be a critical factor―and competitive differentiator―in customer outreach today.
And yet, many businesses continue to present online consumers with a single “one size fits all” approach in their online initiatives and thereby miss out on the opportunity to create instant connections with local audiences.
There is an alternative.
Compared to the digital doldrums some traditional media companies, such as record labels, have found (and put) themselves in the past years, times look relatively good for book publishers.
At least that's the way it appears if you look at the January 2012 figures published by the Association of American Publishers (AAP), which includes data from over 1,000 book publishers.