Restaurants and food outlets are among the businesses that stand to benefit most from the boom in mobile search, as dining out is often an impulse decision made while on-the-go.
In a recent survey of nearly 1,500 smartphone users by SinglePlatform, 81% of consumers reported that they searched for a restaurant in the past six months using a mobile app, while 92% did so through the mobile web.
Furthermore, three-quarters of the consumers who searched for a restaurant with a mobile phone chose a restaurant based on search results.
Off the back of these findings, here are seven ways in which restaurants can take advantage of mobile...
Wikipedia is one of the world's most popular websites and, in the eyes of some, was largely responsible for the demise of Encyclopaedia Britannica.
The good news for publishers: the market for encyclopedias is relatively small, so Wikipedia's popularity has had a relatively limited commercial impact.
The bad news for players in the travel space: the Wikimedia Foundation's entry into online travel may have broader commercial implications.
Google says that 40% of mobile search has local intent, meaning that people are looking for information on products and services in their immediate vicinity.
This is a huge opportunity for businesses such as restaurants, hotels and bars that consumers may be looking for at short notice.
Similarly, shoppers may be looking to compare prices while in-store or looking for the nearest outlet of their favourite brand.
With this in mind, I searched for hotels, restaurants and women's clothes in my immediate vicinity to see whether brands that appeared in the local search results were making the most of mobile traffic.
Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.
Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
On Monday, the company that made the 'daily deal' famous went public. Groupon's debut as a publicly-traded company was successful, despite the widespread criticism the company had received in the months leading up to its IPO.
Going public, of course, doesn't mean that Groupon has answered the serious questions about its business model and future prospects. And if moves by another player that entered the daily deals space is any indication, the company that turned daily deals into a billion-dollar market may have its work cut out for it.
I came home on Friday to find not one but four different
takeaway menus through my letterbox and it got me thinking: What a waste of
paper and someone’s time these disposable fliers are.
It would be much better for the millions of curry houses,
pizza places, kebab shops and Chinese restaurants to invest that time and money
into some decent online marketing instead. After all, a huge amount of people now go online when they
want to order food, meaning you can market to them at exactly the moment they
want to buy.
Last week, popular reviews site Yelp announced that it had teamed up
with OpenTable to offer Yelp users the ability to book restaurant
reservations through OpenTable directly on the Yelp site.
A Yelp-OpenTable relationship is one that some have speculated about
for some time now, and given that 29% of the businesses reviewed on
Yelp are restaurants, the integration between the two services seems like a no-brainer.
Livebookings provides online reservations services for the restaurants industry, managing bookings for Strada and others, and on websites like lastminute.com and Ticketmaster.
I've been talking to Livebookings CEO Niklas Eklund about how the business model works, and how restaurants can use the web...
Just-Eat, a company that serves as an online ordering provider for takeaways and restaurants, has just raised £10.5 million from prominent European VC firm Index Ventures.
It's the first institutional funding for the UK-based startup, which has 6,000 takeaway and restaurant partners throughout Europe.