Linkbait may be good for online publishers' traffic levels, but what does it do for their bottom lines? According to research conducted by Perfect Market, not much.
The company, which aims to help online publishers, including newspapers, better monetize their properties, analyzed more than 15m articles across 21 newspaper websites this summer to determine which types of articles bring home the bacon.
Making money online isn't always easy, especially when you run an ad-supported business. And that's not just true for the small fries; it can be even more true for popular, heavily-trafficked sites.
That's the case for Reddit, the popular user-generated news site. It was purchased by Conde Nast Digital in 2006, but a blog post last Friday indicates that all is not well at Reddit.
Despite the fact that paid content and premium services are back in
fashion today, a significant number of online publishers still rely
wholly or partially on advertising revenue.
Yet many of them shoot themselves in the foot by engaging in behavior
that limits their potential to generate ad revenue instead of boosting
Google AdSense is a popular monetization tool for many online publishers. And for good reason: it's quick and easy to set up. If you have a website, AdSense gives you the opportunity to start earning money almost immediately.
But many publishers don't maximize their AdSense earning potential. Here are six easy ways to make sure that you're getting the most out of AdSense.
By almost all metrics, Facebook is the top dog in the social networking market. Even though it's now 5 years old, it's still growing like a weed and there's no reason to believe that its growth is going to subside anytime soon.
But is the company increasingly troubled?
How can Twitter make money? It's the one question everyone has been asking and the one question Twitter hasn't been in a rush to answer.
But as Twitter continues to experience massive growth during a painful recession, revenue is a subject that Twitter probably shouldn't put off for too long.