"Brand" will always be a nebulous term. Arguments rage about its true value. Although recent research shows that it can be responsible for nearly 15% of your total worth (Or much, much more, if you’re J.K.Rowling) It’s still seen by many as the ultimate wooly metric.
There’s no doubt that being a household name will improve your chances of success in social, but just how far will it take you?
I’ve taken a look at the world’s top ten brands, and matched up their profiles across the biggest social media platforms.
Let’s see what’s in a name...
It’s Friday, so that means it’s time for the infographic of the week.
This week it’s a look at social media marketing for B2B companies from Clearpoint Agency.
It shows that 87% of B2B businesses use social compared to 77% that use blogs, with LinkedIn being the social network of choice for 83% of marketers.
Looking at the reasons for using social, 79% use it as a tool for raising brand awareness while 74% use it for customer acquisition.
Around this time last year I wrote a post looking at which of the top 10 UK retailers use Pinterest.
Back then Pinterest was the new kid on the block with bags of potential for building brand identity and driving sales.
To find out whether those brands have persisted with Pinterest or decided the grass is greener over on Google+, I’ve revisited the same retailers to see whether they still use the network and how their strategies have altered.
The findings are below, but for more information on this topic check out our Pinterest for Business Report or our blog post on how the top 10 US retailers use Pinterest...
Every so often a report pops up suggesting that Google+ is far more popular than we actually think and that it’s on course to dominate the world of social media.
Just recently stats emerged which showed that G+ was second only to Facebook in terms of social logins, and the popularity of the network among pre-teens and youngsters suggests that its long-term prospects appear healthy.
But from personal experience I’ve found that brands aren’t particularly fussed about G+, despite the potential SEO benefits.
A survey of the top 20 UK online retailers revealed that 19 of them had G+ pages but only 13 posted content on a regular basis. And even the active pages achieved very low levels of user interaction.
Twitter rolled out its built-in analytics to all users fairly recently.
If you’re an advertiser with Twitter, you’ll have had access to Twitter analytics for a while, but for everyone just hopping on board, I thought it would be useful to take a spin through the various features and look at the insights you can (and can’t) glean from them.
In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social marketing can be.
Fortunately there are ways to dramatically cut down on the time spent trying to grow your social communities and spreading your brand awareness throughout the numerous social networks.
In this post I will cover four smart ways you can automate the growth of your communities and drive fresh, qualified traffic to your store so you can spend more time on other areas of your business.
Implementing the tactics covered in this post will result in more traffic driven to your site, more sales and faster growing social communities.
This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.
The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.
The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.
Customer service has evolved. Instead of returning to a store or calling a helpline, people are increasingly turning to social media to resolve their gripes.
So it’s perhaps no surprise, then, that 80% of companies plan to use social media for customer service.
And when you hit that sweet spot and create a well-oiled social customer service machine, the pay-off is huge: 71% of customers recommend a brand that gives them a ‘quick and effective’ response on social media.
Here’s a list of important things to consider.
Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use?
In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube - and that’s just the social sites we hear about daily.
As a business, it can be challenging to figure out the what, the where, and the how of doing a multichannel social media promotion.
I’d like to address what it takes to be successful at that task, but in order to do so, we should first define what is a multichannel social promotion, what makes each channel unique, and what success actually looks like.
If there’s one thing I’ve learnt over the years from working in digital marketing, it’s that first reactions to tech news stories are rarely accurate.
The time to form an opinion, in my experience, is when the stories ending in question marks die down.
When the Tumblr news broke (Yahoo’s planned acquisition @ $1.1bn) we were predictably flooded by instantaneous musings and misunderstandings around the network and its new owners.
Speculation then moved onto what Yahoo should do with its new toy, with a common concern muted as the nonsensical introduction of spammy ads.