Another day, another hack.
From Sony to the IMF, the internet is starting to resemble the wild wild west as hackers assault high-profile companies and organizations.
What happens when you attempt to promote climate change awareness by
blowing up a few children? You get Splattergate, which is now the name
associated with the fallout from the 10:10 initiative's ill-conceived
(and now canned) film which depicts children who show no interest in
cutting their carbon emissions exploding at the hand of a teacher who
is more eco-conscious.
And if you're a brand which supported the 10:10 initiative producing
the much talked-about film, you get a harsh lesson about the risks
associated with greenwashing.
For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet have been introduced to each other.
But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.
Dominic Jacquesson has been running offline and online publishing and marketing businesses for the last 12 years, and now runs digital publishing consultancy Ink on Dead Trees.
I've been talking to Dominic about the eReader market, the Kindle, and how he expects the technology to impact media and marketing over the next few years...
The proposed settlement in the class action lawsuit over Google Books has proven to be quite controversial. Amazon, the American Civil Liberties Union and the Electronic Frontier Foundation are among those questioning the proposed settlement. On the other side, Sony, the Computer & Communication Industry Association and the Authors Guild are among those supporting the settlement.
Opponents claim that the settlement will give Google a virtual monopoly over online books. Supporters claim that the settlement will benefit consumers and does not preclude others from competing in the market.
Proprietary formats and lock-in. When it comes to discussions of digital content, these are terms you really can't escape.
A lot of that has to do with the evolution of digital content, which
arguably hasn't gone much smoother than human evolution. On one side,
we've seen many content owners fight the 'digitization' of their
content, contributing to rampant piracy and consumer dissatisfaction.
On one side, we've seen hardware and software vendors take advantage of
the chaos to push proprietary formats that lock consumers into their
hardware and software offerings.
The gaming industry is often referred to as recession proof, but the general inclination of people to purchase goods that can
entertain them at home in tough times is not enough to fuel the gaming
sector right now. The $1.83 billion console industry fell 18% in March and 8% in
However, those numbers have less to do with the flailing economy than
the state of the gaming console business right now. All three of the
leaders in the space — Microsoft's Xbox 360, Sony Playstation 3, and
the Nintendo Wii — have not launched new consoles in about three years.
Rather than start selling new products, they're looking to marketing tactics and repositioning what they already have on the shelf to increase sales.
Amazon has quickly emerged as the leader in the nascent eBook market,
but a company launching today has the potential to change all that.
Amazon has the upper hand versus Sony's Reader because of its prolific
backlog of content. Most important to their foothold is the way that they control content. Books purchased in
the Amazon store are only viewable on the Kindle and the Kindle iPhone
app. But if a company can undercut Amazon's prices and get access to the same quality content, they could unseat Amazon.