Search spend and ROI continued to grow in the US and UK in Q2, according to new statistics from Adobe.
The Q2 2012 Global Digital Advertising Update shows that digital marketers are continuing to invest in search and are benefitting from falling CPCs (cost per click) on both Google and Bing/Yahoo.
The report also shows that conversions rates on tablets are 20% higher than PC while smartphones lag some way behind.
It also appears that marketers are getting to grips with Facebook advertising, as statistics show that engagement with brand posts is up 84% year-on-year (YoY).
Mobile visits to e-commerce sites continue to grow, with mobile now accounting for 20.8% of visits to Screen Pages' clients' websites.
The e-commerce agency studied traffic to 13 websites, with more than 500,000 visits for the month of June.
The stats also show the value of tablet / iPad customers to premium and luxury online retailers.
Microsoft is making big, bold bets on its new operating system, Windows 8, which is set for release later this year.
Windows 8 is, in large part, Microsoft's response to a world that is increasingly mobile, and in which tablet devices may be competing with desktops for consumers' computing time.
Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.
Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.
With the iPad, Apple single-handedly created today's multi-billion dollar tablet market, and continues to be its most dominant player.
But that doesn't mean that Apple is the only company cashing in on the devices that have changed the face of computing. If you want a new iPad, you'll need to shell out $499 -- a price too steep for many consumers.
Microsoft's launch of its Windows 8 later this year may be the most important product launch in the company's history. Seeking to compete in a world where the desktop is no longer king, the Redmond software giant has performed massive reconstructive surgery on its operating system in an effort to provide for a commercially-viable touch-first experience.
Change may be a necessity for Microsoft and its operating system, but change this significant rarely comes easy. Despite the fact that the company's Windows 8 effort may be its greatest in many years, there are plenty who believe the new operating system is a disaster in the making.
In the patent war between two of the largest consumer electronics companies in the world, Samsung and Apple, Apple won another victory yesterday as US judge Lucy Koh kept in place a ban on sales of Samsung's Galaxy Tab 10.1 tablet.
What's more: last Friday, Judge Koh placed a ban on sales of one of Samsung's phones, the Galaxy Nexus.
Traffic to e-commerce sites from tablets (mainly iPads) has increased by 348% year on year, and is set to rise further, with sales of tablets predicted to reach 119m in 2012.
This infographic from Monetate looks at some of they key stats, and the importance of what it calls 'couch commerce'
8% of the UK population now owns a tablet, which equates to roughly 3m users, according to stats from YouGov.
The stats show Apple's dominance of this market with the iPad, but also that other tablets are beginning to catch up. The iPad's market share has slipped from 75% to 71% between Q1 and Q2 2012.
The popularity of Google's Android may ensure that Google will play a prominent role in the smartphone market for years to come, but its future in the tablet space is anything but guaranteed.
Apple's iPad is the tablet standard, and lower-end competitors like the Kindle Fire and NOOK Tablet use forked versions of Android that Google can't control or monetize. For a variety of reasons, Google hasn't thus far been able to rely on third party manufacturers to build a killer Android tablet.
And it's unlikely to get easier for the search giant any time soon.