Posts tagged with 'telecomms'
You're a big brand but you don't sell from your website, so what can you do about it?
Nokia is using its website, Facebook, email and even paid ads to push its brand traffic towards its retail partners.
Rob Durkin, Co-Founder and Head of Innovation at FusePump, spoke at this year's JUMP with Jonathan Lewis-Jones from Nokia, about how they've turned brand traffic into sales, despite not selling direct.
Below I’ll give some details of Nokia’s work, but first some general comments from Rob on the place for referral marketing.
Presentations from this year's Festival of Marketing are available to Econsultancy subscribers. You can access the JUMP presentations here.
How many big organisations are actually good places to work? How many are changing their organisational structure and creating an ethos of transparency?
SingTel seems to be one of the companies undergoing big changes whilst trying to maintain a distinctive company culture (distinctive in being amenable to the workforce). I've been secreting myself in far corners of its website, and digging up interesting truffles of culture.
In plain English, here's some great PR from SingTel's site about company culture and digitally led change. It is to be admired by all of you currently undergoing a change in business structure, strategy, or even identity.
NB. This post might seem like a big advert for SingTel. But, I'd simply like you to show you the messaging on SingTel Group's corporate and recruitment pages, and explain why I think this sort of thinking is quietly revolutionary.