When it comes to reaching consumers, it's hard for advertisers to ignore
the iPhone and iPad. The former is arguably the world's most loved
smart phone, and the latter has single-handedly created a viable market
for mainstream tablet computing.
The popularity of these devices has put Apple in an enviable spot. A
spot that it is trying to exploit with iAd, its iPhone and iPad
advertising platform. Getting involved with this new advertising
platform, however, comes with a hefty price tag: a $1m commitment.
Television programming has always been a popular subject for water cooler conversations at work, so it doesn't take too much imagination to think that social media and television are a match made in heaven.
But according to a survey conducted by online television hub SideReel, expectations about social media and television may be a little bit too high.
Television has been called many things, and in the past several years, one of those things is 'dead'. But when it comes to advertising, television is still alive and kicking, and according to a new survey from media management software vendor STRATA, it's television advertising, not digital advertising, that will benefit most from economic recovery.
Of the major advertising firms polled as part of STRATA's 4th Quarter Agency Survey, the greatest percentage (44%) said that their clients were focused most on television, a 24% rise over the previous quarter. Digital trailed significantly, with 21.1% reporting the internet to be their clients' medium of choice.
The battle to bring the internet to the small screen is heating up. And the fight to control when and how the internet is brought to the small screen is heating up too.
After finding Google TV blocked by a number of television networks, a Google product manager for Google TV recently stated that the company hasn't done a good enough job communicating what the product is to content owners. And it doesn't seem to be improving in that effort.
Attention advertisers: what's bigger than Sunday Night Football and
Dancing with the Stars, and nearly as big as American Idol? Answer: the
audience of iOS social games.
At least that's according to smartphone analytics provider and mobile ad
network Flurry, which has a strong message for advertisers.
When Google TV was first announced, I wrote that it "might be one of the most important things the company has attempted." If successful, Google would do nothing less than realize the dream of television-web convergence.
But I also noted that execution was key, and there was no shortage of skeptics who questioned whether Google would be able to put it all together.
Looking to watch the latest episode of your favorite TV show? Apple
wants to rent it to you. Yesterday, the Mountain View-based company
unveiled the latest incarnation of Apple TV. And like most of Apple's
newest consumer electronics devices, behind the hardware is a business model to move content.
In addition to $4.99 high-definition movie rentals, Apple TV offers up
99 cent rentals of popular television shows from Fox and ABC. But will
Apple TV do for television shows what the iPod and iTunes did for
music? That may depend on how Apple deals with the competition. If the
counter attack Amazon has already launched is any indication, the
competition may be pretty fierce.
Is the global economy back on track? There's probably no question more capable of sparking a heated debate. But if the optimism of marketing directors in the UK is any indication, things are getting better.
According to the Royal Mail’s second annual confidence tracker poll, conducted in partnership with The Marketing Society, found that a third of the UK's top marketing directors anticipated an increase in marketing spend in the second half of 2010. More importantly, only 13% of those polled expected their budgets to be cut.
For nearly as long as the internet has been available to the general public, entrepreneurs and technologists have dreamed of the convergence of the television and the web. From WebTV to today's internet-enabled gaming consoles, the small screen and the internet have been introduced to each other.
But the type of convergence that many have predicted and sought to create has remained elusive. The world's biggest search engine, however, hopes to change that.
Display ads may have a reputation for being ignored, but not all digital ads are created equal. According to a new study from Nielsen, online video ads are actually more effective than TV ads.
Considering that online video ads also cannot be skipped, that doesn't necessarily mean they're better than traditional TV ads. In fact, often, they're exactly the same.