Facebook has had a very busy summer.
From preparing the groundwork for a video ad service, to pushing the Facebook hashtag, the social juggernaut has been trying to convince advertisers and investors that the platform is a hotbed of viral activity, not just the world’s biggest directory of human beings.
To Facebook’s credit, it seems to be winning the battle on Wall Street, with the stock trading over 30% above its flotation price after a disastrous IPO.
However, one battle it will not win is the social television battle against Twitter.
I've started rounding up notable posts each month, with aim of ensuring our dear readers never miss a useful article, or a blog post that can make you feel a bit more of a jedi.
Here's the roundup from September, with 10 posts for you to bone up on SEO, analytics and the like, and three posts to sit back and enjoy with coffee.
It's that time of the week again when we take a closer look at a major brand's social strategy and on this occasion I've chosen to examine Coach.
The luxury brand has a global presence so one would assume that it has a fairly large following on social platforms.
To find out, read on for more information how Coach uses Facebook, Twitter, Pinterest and Google+. This follows on from similar posts looking at Macy's, Red Bull, ASOS and Nike.
And for more information on the brand read our review of Coach's ecommerce platform, which it launched way back in 1999...
While scouring the internet for ideas and information I often stumble across interesting and innovative social campaigns that deserve to be highlighted to the masses.
Until now we didn’t have a forum in which to share these examples, so this is my first attempt at rounding up some of the most interesting campaigns that have launched in the previous month or so.
For the latest post looking at how major brands use social networks I’ve decided to nominate Whole Foods Market.
For those who aren’t aware of the brand, Whole Foods is an increasingly popular natural and organic food store with nearly 300 locations in North America and the UK.
Social media has been an essential part of the brand’s success, so it’s a great case study for other brands to try and learn from.
This post follows on from similar articles focusing on major brands including Walmart, Macy’s, Kroger, Starbucks and Nike...
I thought I'd share a recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder. I missed this back in May, when it was first released, so apologies if you've already seen it.
The findings are significantly different to an older study from 2010 by a Microsoft team (Boyd, Golder and Lotan). This may be due to a different - arguably more robust - sampling method, using the Twitter Streaming API. Or, it may be that usage habits have evolved in the intervening three years.
The full research is available here. It is a rather dense read, though a rewarding one. For those of you with TL;DR syndrome I have extracted some highlights.
With news in the tech, marketing and startup world dominated by Twitter’s impending IPO, many commentators and potential investors are asking themselves whether they should jump in feet first or wait to see if we have another Facebook IPO on our hands.
Up until recently, there were pretty much two common expressions to illustrate the idea of something that doesn’t exist: hen’s teeth and unicorns.
In 2013 we can now also add 'advertisers that acquire new customers from Facebook' to this list.
Competitions on Twitter can be a great way for brands to increase followers, boost engagement and raise awareness of campaigns.
But are you playing by the rules and making the most of your promotions?
‘Firstdirect is like the platypus of banks, a little bit different’. This is correct, and the ad can be considered a televisual success.
However, online, apart from a well-deployed and anonymous teaser video, the campaign’s lack of fecundity is its main similarity with the platypus.
I’ve had a little look at this curate’s egg of a campaign, with some good and bad bits revealed.
Social media is a complicated landscape with several established and emerging social networks vying for our attention.
Yet the one constant in recent years has been that Facebook remains the undisputed king of social in terms of active users and time spent on-site – for the time being at least.
And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn and 17% on Twitter.
But the split is even more extreme when looking at responses from agency staff, who claim that Facebook accounts for more than half (53%) of their clients’ budgets.