In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant.
As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device.
It's a topic we've discussed in more detail in a post about the opportunities that tablets present for marketers, as well as highlighting 10 ecommerce sites that have catered to tablet users by embracing responsive design.
And in order to help sites deliver this experience, Mobify has come up with seven techniques for providing a tablet optimised user experience...
The smartphone has completely transformed my experience of the internet. So long as there is a half-decent connection I can access information whenever I want, and wherever I am. Apart from the carnage it causes during pub quizzes, you’d have to say that the mobile web is a very good thing indeed.
However there is a problem. Most brands are still playing catch up, with regards to the user experience (including Econsultancy).
Some have launched standalone mobile sites - not a good move, in my view - while others have created apps for mobile users, of varying quality. But it’s still relatively early, with mobile in the ascendency. There is much to learn.
Progress is being made, however. The more forward-thinking brands are undertaking responsive design projects, so their existing websites will be rendered in a friendly way for all kinds of screen sizes. Some brands are doubling down, by launching apps as well as transforming their websites for mobile usage (there shouldn’t be an ‘either/or’ argument if you’re in a position to do both).
But here’s one thing that I think needs to change: the monstrous pop-up overkill that is happening across the mobile web.
Top restaurants are all about ‘the experience’. It’s not just the amazing food, or the wonderful service, or the charming ambience, or the table with a view. As such, it is somewhat ironic that restaurant websites are serial offenders when it comes to bastardising the user experience.
There can be no excuses for it any longer: it is 2013, not 2003. The age of animated Flash websites is long gone, yet many top restaurants persist with awfully wacky loading sequences and the kind of ‘innovative’ navigation that requires superhuman levels of patience, and a degree in particle physics to work out how to use it.
I thought I’d cobble together a handy A-Z checklist of dos and don’ts, for anybody interested in revamping or building a new website for a restaurant, or for restaurateurs that need to know what to ask for.
For many years since its release, the Android OS has been behaving like a teenager in the grip of raging hormones. Growth has been nothing short of explosive and the changes have been sweeping and profound.
With the release of Ice-Cream Sandwich OS, the UI standards and design elements have changed dramatically and the platform has really matured and even stabilized somewhat.
Nevertheless, the OS has retained it’s rebellious hacker DNA with unique features that are authentically Android.
Over the past decade, it’s plain to see the change in what users term ‘good’ websites. Often, websites of the past were not intuitive; a certain nous or understanding of their flaws was needed to extract information swiftly.
Now good websites are built with our gentlest sensibilities in mind. The beauty of a listings site like Timeout is that getting the architecture right, and the aesthetics, and every fillip of design, is directly linked to monetisation.
Here are a few of what I deem to be Timeout’s objectives, with some little snapshots of how they’ve been achieved.
Thanks to a greater choice of delivery options, e-commerce sites are now able to keep selling closer to Christmas day, but are they being upfront about delivery times?
If, like me, shoppers have left their Christmas shopping to the last minute, then it's important for etailers to manage expectations and be clear whether or not orders will arrive on time.
This information can make the difference between making the sale or not, so how well are retailers communicating this to customers?
Two years ago I wrote about the 25 things that will make me leave a website in less than 10 seconds. I covered pop-ups, autosound, and a bunch of other user experience face palms. Sadly, most of these things are still used by perpetrators of various shapes and sizes.
In addition, websites can baffle and perplex users in equal measure. I have compiled a list of 20 things that need to be cleaved in two by digital professionals, in order to make the web a better place for all.
No doubt I'll have missed some of your pet hates, so do leave a comment below.
The UX world has been gearing up for a big event this week. No, not the US Presidential Election (although hopefully poor usability will not play a major part in this election as it supposedly did in 2000 ).
Today (November 8) is actually World Usability Day 2012, during which organisations and companies around the world hold events to spread the word and work of Usability and UX Professionals.
This year’s theme, apt for the current economic climate, is Financial Services. So, in keeping with this we decided to take a look at how two of the UK’s most popular financial comparison web sites stacked up against each other: Confused.com and MoneySupermarket.com.
Using whatusersdo.com we asked users to conduct some typical tasks involving a specific type of financial service that many of us may be familiar with as it blurs the line between finance and lifestyle: pet insurance.
The results were quite surprising and not what I would have predicted. My guesses of the issues: confusing terminology, cluttered layouts, not knowing where to start, were all present but not the main problem.
I think it’s a reasonable assumption to make that when someone goes to a comparison site to look at the cost of insurance they expect to be able to, well, get a comparison.
The two sites that we tested both failed in this mission in their own way.
Last month I reviewed Asda’s new photo website which the retailer claimed was “the easiest and most convenient to use in the United Kingdom”.
It sells a range of personalised products including canvases, pet beds, mugs and stationery.
I found a number of fairly obvious usability issues that rather undermined Asda’s bold design claims, and in fairness the retailer was quick to respond to my points in the comments section.
Asda’s photo team said to check back at the end of the month to see the final version of the site, so I thought I’d have a look and see if any of my comments have been taken onboard.
I started writing this post intending to look at some big-hitting art gallery websites and pick out best practice.
The aim was to turn you content marketers green by showing you websites for juicy organisations whose very ethos has always been content, form, learning, information, and which are now trying to adapt and evolve to make some money, too (outside of entry fees and patronage).
You can see this as the exact reversal of, for example, a marketing agency, which stereotypically has always been trying to sell through its website and is now getting its collective head around the idea of information, learning and content as the very top of the sales funnel.
So, I’ll give honourable mention to a couple of big galleries, and then move on to the meat of the post, which has been hijacked by my enthusiasm for Tate.org.uk, a website mottled with the sublime.