Almost 50% of brand marketers will target social networking sites this year, a new
report by JupiterResearch
The group predicts that adoption of social marketing tactics will increasingly see brands competing for attention on sites like Myspace and Bebo.
the launch of a new advertising platform that allows marketers to plan and manage ad campaigns across a wide number of mobile phone configurations.
The Nokia Ad Service aggregates several mobile web publishers, including nokia.mobi, that can be sold to advertisers as ad space in a single package.
After a long day in meetings across London with some of our key agency clients, I’ve been reminded how much email marketing is done in a rush.
Timelines are tight, and agencies' clients can be very demanding. As I write this, I’m returning to Oxford on the train with a grumbling stomach, a victim of a packed schedule and over-running meetings.
Yahoo!'s new Panama advertising platform is showing some early signs of improved click-through rates, according to figures from SearchIgnite.
The search company reported that CTR had improved since the launch of the system, while cost per click had remained constant. Since Q406, average CTR on Yahoo! has risen from 2% to 2.5% among SearchIgnite's clients.
Growing internet usage will boost global internet advertising revenue to $81.1bn (£41.9bn) by 2011, according to new research from Piper Jaffray & Co.
The figure is more optimistic than a report by PricewaterhouseCoopers last year, which predicted that internet ad revenue would reach $51.6bn in 2010, based on an annual growth rate of 18.1%. Piper Jaffray's report predicts growth of 21%.
Google has won a deal to replace Yahoo! as the exclusive advertising platform for original social network Friendster.
Confirming the tie-up this afternoon, Reuters said financial terms of the deal were not disclosed, though earlier reports indicated the partnership would last two years. Google will also supply search functionality to the site later this year.
Google is testing a version of AdSense that includes YouTube video ads, hinting at the next step in the search giant's efforts to monetise the $1.65bn video network.
A new Flash-based 300x250 AdSense unit includes text links as well as a 250x200 embedded YouTube video. The test ad is "Gmail Theatre" - a low-budget video spot that is hosted on YouTube and trails Google's own email service, which dropped its invite-only barrier last month.
A new website invites users to make their own video ads for big-name brands, and get paid along with the deal.
Zooppa harnesses the trend in consumer-generated ad campaigns that has been increasingly in vogue.
The speed with which Google was able to earn revenue from pay-per-click ads was "a wake-up call within Microsoft", according to the company's CTO, Ray Ozzie.
Microsoft trails Google and Yahoo! in the web advertising market, with the Redmond-based desktop software maker seen as playing catch-up in web innovations.
eBay is partnering with Bebo to allow users of the social networking site to list auction items on their profiles.
The agreement will allow Bebo's 30m members to detail items they want to buy or sell. Clicking the link will take visitors directly to eBay's own pages, the Wall Street Journal said.