Online retailers can do a lot more to help sell their products online, by using better product descriptions to convince customers to buy, and providing better quality product photos, especially in the case of more expensive items.
A post by Katie Lee on the Telegraph blog yesterday asks the question: 'Why is shopping online still so terrible?', and based on the headline, I was prepared to defend e-tailers, as there are some excellent e-commerce sites around, and most have improved over the last year or so.
While the title may be a bit of a generalisation, there are some good points about the quality of sales copy on product pages, and the poor quality of product photos. I've been having a look at some examples where retailers could do a lot more to sell expensive items...
Amazon has launched a very simple self-publishing tool for the world’s blogger community, to expand the amount of blogs available on Kindle.
Kindle Publishing for Blogs allows bloggers to sign up and submit their feed/s. Amazon will turn your blog feed into a Kindle-ready format. Why wouldn't you?
When Google makes changes and adds new features, the implications for website owners can be significant.
A new feature that Google announced at its Searchology event yesterday falls into that category.
If you're putting together a list of all the components of a successful SEO strategy, there's a decent chance website security probably isn't on it.
After all, how is website security going to boost your placement in the SERPs?
There are a lot of good reasons to believe that the internet is the future of the content business. From the woes of the traditional media to the evident power of internet distribution, I think it's hard to argue that the internet isn't going to play a prominent role in the future of content. It already is.
But that doesn't mean that online content is easy.
Make no doubt about it, social commerce is a reality online. From online reviews to cutting-edge social media experiments, user-generated content is playing an increasingly important role amongst businesses that sell and market online.
Bazaarvoice is a provider of social commerce technology and services. We spoke with Sam Decker, the company's Chief Marketing Officer, about the state of the market and how companies can make use of user-generated content to benefit their businesses.
Link building is one of the most important elements of a viable SEO strategy. Yet it's also one of the most difficult and time-consuming.
Many people make the mistake of assuming that acquiring lots of inbound links is a goal and some even go so far as to buy links in bulk (a no-no) in the hopes that it will offer a shortcut.
As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith.
This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television.
I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.
I was discussing the contents of a client's paid search adverts recently and discovered to my amazement that my customer did not consider the ad text to be particularly important.
She asserted the adverts were simply functional and that there was such
little space to play with anyway that it did not really matter what the
content was, people would click on it or they would not.
Back in interactive marketing's beginning, a word you heard time and
time again was "silo." There were silos between digital and traditional
advertising and marketing at both the agency and client levels. The
gulf was broad and often seemed unbridgeable. These days, there are new
silos popping up all over the interactive landscape. And they're
attributable to an industry skills gap.