Let’s face it, 'Online PR' is difficult
to define, let alone 'SEO PR'. But it is increasingly a ‘specialism’ that many digital
marketers are adding to their services. So what exactly is SEO PR and why
should I care?
One of the most overlooked aspects of SEO is images. Most websites have
lots of images but few actually apply SEO
techniques to them.
Not implementing SEO techniques with your images could mean that you're missing out on valuable traffic from Google Image Search, which is one of
Google's most popular properties. Here are 5 SEO tips that can help you capitalize on all of the searches that are being done for images.
Yesterday I discussed how The New York Times is looking to subscriptions or some form of paid content once again to help it weather not only a tough economy, but a dire financial situation brought about by declining print revenue.
Paid content can be a great business model but it's not always easy to pull off, especially when you've been giving your content away for free. After all, why would someone start paying for something you were giving them at no cost just a week ago?
Microsoft's track record online isn't so great. Despite spending billions on its MSN unit over the years, Microsoft is still struggling to become a true 'destination' for internet surfers. That's not entirely surprising given the fact that, at its core, Microsoft has always been better 'technology' company than anything else.
So Microsoft turned to Hollywood's BermanBraun Interactive to build a new content site in one of the most popular, and competitive, content verticals: celebrity news.
Facing the worst financial situation in its history and being challenged to produce more revenue from its increasingly important digital ventures, The New York Times is revisiting a tried and true business model: charging people for content.
Despite the fact that NYT abandoned its TimesSelect subscription service in September 2007, New York Times Editor Bill Keller told the audience at a Q&A panel that "The lesson of that experiment, however, was not that readers won’t pay for content...Really good information, often extracted from reluctant sources, truth-tested, organized and explained — that stuff wants to be paid for."
With Valentine's Day less than 2 weeks away, it's a good time for etailers to take advantage of this underrated holiday to boost sales.
From flowers to candy to consumer electronics, the economy may be tough but Valentine's Day is one of those holidays that wise men and women in committed relationships aren't going to cut corners on. Here are 7 tips for etailers looking to maximize Valentine's Day sales.
I have recently been working on a style guide for Econsultancy, to help internal and external writers achieve a measure of consistency.
As part of the style guide I’ve compiled a ‘Common Words’ section (because 'email' has no hyphen, but 'e-commerce' does), and an ‘Acronyms’ section (because if you don’t know your SEO from your WTF then people tend to LOL).
I am also assembling a ‘Banned Words and Phrases’ section, to try to rid our pages of the meaningless guff typically found in press releases and Powerpoint slideshows. There is no room for ‘bleeding-edge solutions’ at this inn.
According to research conducted by American television network ABC and Nielsen Media Research, web video viewers aren't all that put off by the addition of multiple ads to each 'commercial break'.
With that, ABC looks poised to do something it has talked about the need for: boosting the amount of advertising shown with its online videos to bring online revenue in line with television revenue.
This year promises to be a rollercoaster ride like no other. For anyone
with an internet businesses, two major factors are about to have a
major effect on their daily dealings.
One is monetary, one is regulatory. Both are equally important, and businesses should take time to understand them. Both will speed up the multilingual shift we are seeing in business – that is, the end of English as the language of business, and the beginning of a much more localised, cultural approach to customer relations.
Nick Reynolds has worked at the BBC for the past 20 years in a variety of roles and is currently editor at the BBC's Internet Blog.
I recently asked him a few questions about his work and the BBC's editorial policies and processes...