This year we hosted our second Digital Cream in Shanghai, and because we liked the venue so much from last year, we decided to hold it again at exactly the same place.
There’s something quite enthralling to be running our Digital Cream senior marketers’ roundtable gathering at one of the top night spots in town, especially when it’s located in mainland China.
There’s the stunning skyline view of downtown Shanghai, the Huangpu tributary of the Yangtze river running through the vibrant metropolis, and the feeling that you’re somewhere incredibly special and, dare I say it, more than a little auspicious.
At the end of October I attended The Web Summit (now rebranded to The Summit) in Dublin, Ireland. Hosted at RDC Dublin, this mammoth conference has been dubbed 'The European SXSW'.
I’ve never been to SXSW but from reading about it and now having attended The Summit I can agree with this. The list of speakers was overwhelming just to look at, and the quality of those speakers were the highest you’d find in Europe. I couldn’t wait.
Usually I attend search related conferences and this was more of a general technology so was slightly different.The scope of the talks themselves were also varied. Some I could take some useful notes, others were more about strategic thinking and general information.
The NBA’s 68th glorious season is off to a roaring start and the storylines are coming faster than John Wall in transition.
Will LeBron James and the Miami Heat (the reigning MVP and NBA champions) continue their march to dynasty status? How long will it take for injured stars Derrick Rose, Russell Westbrook and Kobe Bryant to return to their former powers?
And will anyone get dunked on in a more vicious manner than the way DeAndre Jordan dunked on Brandon Knight? There is plenty of hype around the 2013-14 session, which promises to keep us on the edge of our seats from now until the NBA Finals in June.
However, one of the more subtle headlines is how technology is changing almost every facet of the game.
While basketball is no longer bound to the 13 original rules conceived when Dr James Naismith invented the game in 1891, the digital transformation of the NBA over the last few years has significantly impacted how the game is played, consumed, advertised and much more.
With the aid of social media, online streaming and stats, lets have a look at how digital has changed the NBA experience.
Carter’s has the only website out of 100 major US multichannel retailers to feature responsive design.
The Search Agency’s mobile experience scorecard published this week, highlights 100 ecommerce sites and rates them according to their mobile readiness.
Although over ninety companies operate effective dedicated mobiles sites, Carter’s was the only company to achieve full marks in the site format category because it operates an entirely responsive website.
Responsive web design means that the same website can be deployed for multiple screen sizes, and is the best way for ecommerce sites to increase conversion on mobile devices.
Before reading the The Search Agency's report I didn’t know much about the retailer Carter’s; it’s a USA based manufacturer of children’s clothes, however as this is posited as a leading example of responsive design, there must be some valuable lessons to learn from it.
It's that time again to share some of the most interesting digital marketing statistics we've seen this week.
Statistics include site testing, the John Lewis Christmas ad, Alibaba, UK online sales, Christmas spending and how Netflix dominates US traffic.
For more digital marketing stats, check out our Internet Statistics Compendium.
A quarter of marketers are yet to execute campaigns across multiple screens, with tracking apparently the main issue that’s holding people back.
New research from Undertone found that 59% of marketers and 68% of agencies say that difficulty tracking people across devices is the main barrier to implementing a multiscreen campaign.
A lack of common performance metrics is also cited as a key barrier to deployment by 59% of marketers and agencies.
Responsive design is a potential remedy to this problem, however the research suggests that knowledge of the technology is still quite limited.
The Search Agency has just published its Mobile Experience Scorecard, reporting on 100 different US multichannel retailers and their relative mobile readiness.
The report gives each company’s mobile site a score out of five based on seven different criteria: page load times, site format, store locator, search box, social media presence, app presence and click-to-call.
The outdoor and sports gear retailer REI came out at the top with a total score of 4.74, losing a mark for site format and app presence. No retailer achieved full marks across the board.
The major finding here is that of the 100 companies, only one has a dedicated responsive website. The children’s clothes retailer Carter’s.
Responsive design is a key way to increase conversion rates, however 91 of the other companies researched do operate a dedicated mobile site.
It should be noted that this independent study uses benchmarks of its own creation, and is influenced by the subjectivity of its own panel of experts. However it still makes for an interesting overview.
Here’s the top 30 of the 100 companies studied:
When you hear the phrase 'cyber security', what springs to mind?
On the face of it, cyber security is often assumed to be purely technical: it could be described as protecting IT from viruses, malware and other threats that just keep growing in the digital age.
To take it one step further, cyber security is about protecting information that we create, share and store in ever-advancing ways from those threats.
When we really think about the role, value and use of information, we start to see that cyber security is about much more than purely technical issues.
However, it's when we look at the threats, and how those threats become reality, that we can truly understand that cyber security is, at its heart, about people more than it is about technology.
We publish a huge amount of content on the Econsultancy blog so it's understandably difficult to keep track of it all.
To help out, I've compiled a list of some of the most useful mobile posts and reports that we've written this year. You'll find best practice tips, stats, reviews, useful examples and more.
This article follows on similar round ups of our email, ecommerce, content marketing and social media posts.
Real Madrid, and its marketing, is very much in the news at the moment, with the club in talks with Microsoft to rename the Bernabeu stadium, on the back of the €100m mega-signing of Gareth Bale.
I thought I’d take a glance at Real Madrid’s activities in digital, to see whether it is indeed a Galáctico, or merely a pececillo (or minnow).
In May of this year, Forbes judged Real Madrid, despite being the world’s richest club, to be the third biggest brand in the world of football, with a brand value of £409m.
This was significantly behind Manchester United in second, whose social media presence we’ve previously identified on this blog as on the right track but nascent. So how does Madrid compare?
Is the club as successful online as in broader business? Are the digital assets of the club as good as its rivals?
Before we get into it, it's worth noting that we should perhaps expect the club to demonstrate best practice, as it has its own graduate school that runs a masters course in sports marketing.