A study by
, focusing on the US, has shown an increase of over 40% in the number of users performing local searches online in the last year.
According to the research, 63% of US internet users (around 109 million people) performed a local search during July, a 43% increase over the same month in 2005.
Some new research from
has given an interesting insight into how an online component in media campaigns can be used to measure the effectiveness of offline ad spend.
has struck a blow in its online ad war with Google with the launch of a set of services that firms can use to target consumers via PCs, game consoles, mobiles and PDAs.
Announced at Advertising Week, ‘Microsoft Digital Advertising Solutions’ brings the company’s ad products and services under a single umbrella, assisting firms that want to reach customers across different digital platforms at a time when media continues to fragment.
has released an interesting study that indicates paid search is only slightly more effective than optimisation when it comes to conversion rates.
The research, which focused on 20 major B2C sites over the first eight months of this year, basically suggests that neither paid or organic search advocates are right to claim their methods are better.
Newspaper and book publishers have announced a new tagging system which they hope will wrestle back control over content distribution from news aggregators and search engines.
The Automated Content Access Protocol (ACAP) technology, launched by the World Association of Newspapers (WAN) and various other groups, aims to calm publishers’ fears that they are getting a bad deal when their content is indexed online.
I came across an interesting post on the ZDNet.com blog written by Garett Rogers about Google registering many variations of a "syndicated search" domain on September 15th.
It's still early days but things are definitely hotting up in the battle of the online checkouts.
Well I got in the office early this morning to read that Danny Sullivan, the guy that set up Search Engine Watch back in 1996, has decided to leave both Search Engine Watch and Search Engine Strategies.
Yahoo UK has officially launched its
Answers social search tool
in what the portal says its biggest ad campaign for five years.
The Q&A service, which has been in beta since April, presents user-generated answers to queries rather than algorithm-based results.
Rand at SEOmoz has published another fine article, this time on how to attract more traffic to your blog.
The article contains 21 tips, including ‘Choose the right blog software’, ‘Tag your content’, ‘Only one post in 20 can be linkbait’ and ‘Use a human voice’. Rand’s post is linkbait of the very best variety, since it is original, valuable content, so I’m linking to it.