|Job Title||Partner, Head of Media Strategy and Insights|
|Organisation||House of Kaizen|
|Subscription Level||Small Business Multi-user|
|Registered Since||17 May 2007|
|Areas of Expertise||Online Advertising, Social, Strategy & Operations, Web Analytics, Conversion Rate Optimization|
|Contact Details||Address: 50 Buttesland Street, Hoffman Square , LONDON, N1 6BY, United Kingdom|
A graduate in both traditional advertising and direct marketing, Alain Portmann became involved in online marketing at its inception. Before becoming a co-founder of Web Liquid, Alain Portmann was Media Director at AGENCY.com London, managing the online media budgets for British Airways and other European brands. Throughout his tenure the agency, Alain Portmann was responsible for a multitude of innovations in the use of rich media and creative media planning - which include a Gold at the CIMTIG Travel Advertising Awards.
As early as 1997 Alain Portmann was working on direct response and online campaigns for companies such as American Express and AT&T at Wunderman Cato Johnson New York. Alain Portmann's passion for online lead him to join Young & Rubicam’s digital division Brand Dialogue managing online media for Star Alliance and United Airlines.
House of Kaizen
House of Kaizen site.
Alain Portmann published articles
List of my published articles on the subject of Digital Marketing and Politics.
Forum posts by Alain Portmann
- PPC Bidding Software Recommendations, 4 Mar 2008