|Subscription Level||Small Business|
|Registered Since||11 Jan 2012|
|Areas of Expertise||Ecommerce, Online Advertising, Conversion Rate Optimization|
Benny is a seasoned executive and CEO of myThings. He is responsible for the strategic direction of the company as well as day-to-day operations.
Prior to founding MyThings, Benny was Associate Vice President for multi-billion dollar NASDAQ-100 company Comverse, where he established and ran the Content Management Unit for the company’s entertainment and new media solutions.
He has held several professional titles including founder and CEO of fast growing international, Internet and telecommunications companies, founder and COO of EverAd and Vice President Business Development of Netline. Benny began his career as a senior IP and commercial solicitor in Israel.
Blog posts by Benny Arbel
- The real time world of display advertising. Part two: dynamic creative , 13 Aug 2012
- The real time world of display advertising, 4 Apr 2012
- How first party data can boost your retargeting campaign , 16 Jan 2012