|Job Title||Freelance Online Marketing Professional|
|Organisation||Freelance / Contract|
|Registered Since||29 Jan 2013|
|Areas of Expertise||Ecommerce, Multichannel Marketing, Online Advertising, Strategy & Operations, Search Marketing|
Online marketing and acquisition professional with 14+ years' experience working in sophisticated ecommerce and digital environments, agency and client side.
Co-founder/Director at Blades Artificial Grass Ltd overseeing brand and product development, purchasing and marketing.
Specialties: Developing and executing integrated online, multi-channel acquisition and conversion strategies. Thorough understanding and practical experience of:
PPC / SEO / social media / display advertising / conversion optimisation, customer journey and UX / website build, development & project management / analytics / creating and managing teams of online specialists / agency and supplier tendering / business strategy planning
Group Digital Acquisition at TUI Travel Plc
From April 1, 2010 and still in this role.
Director at Blades Artificial Grass Ltd
From February 1, 2010 and still in this role.
Online Marketing Manager at TUI Travel Plc
From September 1, 2005 until April 1, 2010.
Account Director at Decide Interactive Agency
From January 1, 2003 until September 1, 2005.
Ecommerce and Advertising at Virgin.net
From January 1, 1999 until January 1, 2002.
Education and Qualifications
BA Hons Business Studies