|Job Title||Online Trading Manager|
|Subscription Level||Small Business Multi-user|
|Registered Since||9 Mar 2011|
|Areas of Expertise||Content Marketing and Strategy, Ecommerce, Site Monitoring & Testing, Site Search & Merchandising, Web Analytics|
Email:Telephone: 020 7091 8309
Online merchandising and trading expert with a keen balance of technical expertise and interpersonal skills.
I have 15+ years of retail experience including technical support, business relationship management, systems training, e-Commerce management and online trading. Extremely adaptable, and a true team player.
Subject Matter Expert regarding all aspects of online merchandising - navigation and taxonomy, analytics and data, internal searchandising, metadata and keyword search engine optimisation, customer journey, conversion and ATV improvement.
I am the online shopkeeper at White Stuff - looking at all aspects of customer behaviour through our website and ensuring that the merchandising, product placement and other aspects of the journey are engaging and result in sales.
Before I joined the White Stuff team, I looked after the online proposition for Fashion Accessories, Homewares, Souvenirs, Food, Wine and Gifts at Harrods.com - very different from White Stuff, which shows just how adapatable I am!
Way back when I was responsible for the operations of the original zavvi.co.uk before the administrators closed it down....
Online Trading Manager at White Stuff Ltd
From December 6, 2010 and still in this role.
Online Merchandise Manager at Harrods
From June 1, 2009 until December 5, 2010.
Online Experience Manager at zavvi Entertainment Group
From April 1, 2007 until March 28, 2009.
Education and Qualifications
MSc Occupational Psychology, University of Nottingham
BSc (Hons.) Psychology, Goldsmiths' College, University of London