|Name||Naresh N Asnani|
|Job Title||AVP Marketing Communication|
|Registered Since||20 Feb 2009|
|Areas of Expertise||B2B Marketing, Lead Generation, Online Advertising, Strategy & Operations, Web Analytics|
10 years experience in Marketing / Corporate Communications, Client Servicing/ Account Management and Planning, Advertising , Promotions, Loyalty Programs, Relationship Marketing in Telecom, IT, ITES, Tourism, Banking, Insurance, Retail domains.
Account management and planning
Conceptualising, constructing, implementing, executing projects/campaigns pertaining to marketing challenges in area(s) of acquiring new customers, building retention, benefit from loyalty, driving revenue, brand communication, marketing communication campaigns (internal/external), new product launches, channel development/ management and engagement programs using effective mix of the traditional mediums (print, outdoor, radio), direct marketing, events and promotions, digital media, innovative media (mobile, web 2.0) as tools to reach out to the target segment and drive their responses/ behavior.
Choosing and implementing the right mix of mediums; adherence to the streamlined process flows to achieve the targeted response.
Developing a matrix for evaluation, tracking the performance with use of analytics and implement alternative/ corrective action plan to support the campaign results and campaign ROI's.
Strong analytical skills, Sound account planning and strategising skill set, Creative aptitude and thinking, Effective team player and thus drives motivation
Have worked with - IT, ITES,Telecom, Bank, Education, Real Estate, Consumer Electronics - white goods, Travel and Tourism
Key Functional Areas
Marketing/Corporate Communications, Branding, Key Account Management , Advertising – ATL (Print, Electronic, Outdoor, Online), BTL Activities – Direct Marketing , Loyalty / Relationship, Lead Generation Programs, Channel Management & Development, Events & Promotions, Digital Media
Education and Qualifications
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