|Job Title||Managing Director|
|Subscription Level||Small Business|
|Registered Since||17 Jan 2007|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Multichannel Marketing, User Experience and Usability, Conversion Rate Optimization|
Email:Telephone: 0207 036 1950
Mobile: 0791 934 7656
Address: WhatUsersDo, United House, North Road, Caledonian Road, London, N7 9DP, United Kingdom
Nick is a serial entrepreneur and active digital marketer whose forward-thinking vision has enabled him to launch and build up four successful companies over the past decade.
He is currently Managing Director of WhatUsersDo - which he is growing internationally from two offices in the UK. Clients include at enterprise level Virgin, o2, Sage & Tui and hundreds of sme's and digital agencies.
Nick recently secured two rounds of investment for WhatUsersDo (totalling just under $750K) which has already serviced 1500 digital professionals with its User Experience Testing platform bringing "why" based analysis and insight to their organisations and helping them make user informed decisions rather than acting on hunches in developing their digital assets.
Nick has held a variety of business growth, chief marketing officer & entrepreneurial roles and has been involved in two business exits:
Director of domainnames.com - sold to VeriSign Inc
Director of twenty first century media - sold to Ten Alps Plc
Nick is also an active London based Board Advisor and NXD and currently advises the following companies:
Screach - www.Screach.com
RealRider - www.realrider.com
User Experience Insight Blog
A great resource for all those in digital, eCommerce, UX or marketing for finding out and keeping up to date with User Experience Testing.
User Experience Insight Group
User Experience Insights is a group for Marketing Professionals, Ecommerce executives, Web Managers, Project Managers and anyone with digital assets who would like to optimise their sites by placing the voice of the user centrally through User Experience
Screach & Screach TV
Screach TV provides venues with a simple plug and play device that gives the venue the ability to create their own branded and personalised TV channel that is more geared towards their customers. Venues as well as uploading their own content can access li
RealRider - If you have a motorbike? (you need this...)
RealRider is a dedicated Social Network and Smartphone App for motorcycling with innovative safety features. It gives bikers a new online home; an exclusive web and mobile network where you can meet other riders, explore new routes, share experiences -
Education and Qualifications
- CIM - Digital Media
- IAB - Digital marketing
- eConsultancy - UX
Blog comments by Nick Imrie
- 12 usability flaws that are spoiling the mobile web, 7 Jun 2013
- Kayak's website redesign takes its lead from mobile, 31 Jan 2012