|Job Title||Founder & Executive Chairman|
|Registered Since||17 Apr 2009|
|Areas of Expertise||Affiliate Marketing, Email Marketing, Online Advertising, Organic/Natural Search (SEO), Paid Search (PPC)|
Telephone: 917 675 6019
Mobile: 917 776 0662
Address: 404 Park Ave. South, 2nd floor, New York, New York 10016, United States
Founder & Executive Chairman of the Board of MediaTrust an innovative award-winning leader in the interactive performance marketing industry “Connecting Quality Clicks to Conversions”. MediaTrust makes online direct response advertising effective & efficient for advertisers, agencies, publishers and affiliate marketers by connecting quality clicks to conversions with the innovative PerformanceExchange. PerformanceExchange connects advertisers with customers in real-time via our proprietary CPC bidding and customer delivery system.
MediaTrust offers an innovative online technology supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. Our offering enables our publisher, affiliate marketers and advertiser partners to easily create and deploy performance marketing campaigns that deliver leads and sales.
The company was named the 9th fastest growing US company in 2009 & 2010 by Inc. 500 , and #1 Performance Marketing Network 2009 by Revenue Performance Magazine
Prior to MediaTrust, Mr. Bordes spent much of his career in banking and venture capital and was a founder of Mason Cabot investment bank, which specialized in early stage media and technology financing. Mr. Bordes was also a founder and chairman of the board of Empire Media, Inc., a publishing, marketing, and technology enterprise based in New York. Empire Media incubated and founded Find.com – the first “True Business Search” engine, and Advaliant, an online performance marketing advertising network which has become the MediaTrust performance marketing platform . He is also a Founding Charter Member and on the Board of Directors of the PMA Performance Marketing Association. He is a leader in the interactive performance media & marketing industry and speaks at industry events such as ad:tech, PubCon, AffCon, SES Search Engine Strategies & the Performance Marketing Leadership Summit
Currently Mr. Bordes is an investor and serves on the boards of or is an adviser to a number of traditional, new media, and technology companies, such as Internet Media Labs, PeekYou.com people search engine & data visualization analytics. Twylah.com Twitter publishing & analytics platform. MRQE.com/FlickTweets movie review engine and Twitter application. AdventureUS.com adventure travel site & booking engine. RevTrax online couponing and cross-channel analytics platform, jiwire online hotspot directory & mobile ad network. Mr. Bordes is also an owner and chairman of the board of Roomlinx Inc. (RMLX: OTCBB) A Wi-Fi high-speed wireless, broadband, VOIP and IP based systems provider for the hospitality industry. He is also on the board of Greater Media Inc. a privately owned radio & newspaper company.
Media, advertising, technology, social media, adventure travel and fishing addict. Always looking for adventure and innovation.
MediaTrust's PerformanceExchange (MTPX) connects quality clicks to conversions & advertisers with customers via our innovative proprietary real-time bid exchange.
MediaTrust's blog & Relevantly Speaking podcast covers innovation, performance media, marketing and technology.
connect with MediaTrust Twitter and learn about the performance marketing industry and everything MediaTrust is doing to innovate and grow the industry. all the latest advertising campaigns, tools and more on the MT platform
MediaTrust Facebook Group
Connect with our community in Facebook.
Performance Marketing Alliance Association
Performance Marketing Alliance, Inc. is the not for profit, trade association for the performance marketing industry. Our core objective represent the performance based marketing industry in a unified voice, cultivate a positive image, and encourage part
Founder & Exec Chairman at MediaTrust
From January 1, 2004 and still in this role.
CEO at Empire Media
From July 12, 2001 until December 20, 2003.
Blog comments by Peter Bordes
- Localization: the next big to-do for mobile app developers?, 4 Nov 2011
- Five reasons why data is more important than ever for digital marketers, 8 Sep 2011
- Introducing ‘Project Arachnid’: Econsultancy’s real-time data visualisation tool, 29 Aug 2011
- Using targeting and segmentation for email marketing, 1 Jul 2011
- 16 mind-blowing examples of big-brand projection mapping, 22 Jun 2011
- App Store jumps past 500,000 iOS apps, 31 May 2011
- When retargeting turns into stalking, 26 May 2011
- Q&A: Skimlinks CEO Alicia Navarro, 11 May 2011
- Why a Skype deal makes sense for Facebook, 7 May 2011
- Technology powers display growth, but people power its adoption, 7 May 2011