|Organisation||Kasturi & Sons Ltd|
|Registered Since||25 Feb 2009|
|Areas of Expertise||Lead Generation, Mobile, Multichannel Marketing, Online Advertising, Online Customer Service|
o Brand management of the short code 56397 and its related promotional and marketing activities
o Brand management of www.thehindushopping.com and its related promotional and marketing activities
o Brand Management pertaining to the group’s websites
o Devising strategies to increase website using topical opportunities like budget etc
o Launching microsites for events in co-ordination with various departments, and devise strategies and promote online ticket sales for events like Theatre Festivals, Music Festivals etc.
· prepare various category reports for the top management and report to Marketing Head.
· To assist Marketing and the Sales departments in various business development activities in building a media kit and preparing Product presentations and customized presentations.
· To prepare Industry-wise analysis for Display category to top management.
· To provide ammunition to branches across India by tracking missed ads. for our group publications. Timely information to them enables them to get those advertisements/campaigns for us.
· To do regular presentations for higher-ups, on the various happenings in media industry.
· To compile Daily Space Barometer for top management for volume consumed by all major publications in India.
· To prepare Monthly Performance Reports for various categories like Display ads, Appointment ads, Tender ads etc., for top management.
· Market Research through the Events conducted by the organization.
· Active participant in the team for ‘World Cup Cricket Contest – 2003’ conducted by The Hindu and handled the participant's database - 60,000 entries. End to End processing of data leading to announcement of winners in a record time of 7 days.
· Active participant in the team for ‘sms 6397-Cricket Contest’ in promotion, coordination and prize distribution.
· Handling the sms 6397 mobile service of The Hindu for contest and lead generation.
· Marketing and Promoting the sms 6397 mobile service by making use of ICC World Cup 2007 and devising a regular hit generation through contests like guessing the Man on the Match/Winning Team.
· Assisted in Database generation of prospective advertisers and readers(IT sector), preparing presentations and suggesting schemes for brand building for the new product “Ergo”-a freely circulated paper for the IT sector(targeting the young and SEC A1+).
· Based on changing needs prepare new software for the department.
Education and Qualifications
· B.Sc. Mathematics from Annamalai University – 1996
· Master of Computer Applications from IGNOU – 2002
· Master of Marketing Management from Pondicherry University – 2004
· Database Management Systems – Oracle with Forms 7.1 / Developer 2000(Forms 4.5), DBASE III Plus. · Applications – MS Office · Languages – BASIC, COBOL, FORTRAN77, ANSI C, JAVA · Operating Systems – MS Dos, Windows 98 / XP, UNIX · Packages – LOTUS 1-2-3 / Wordstar version 4.0, AutoCAD (Levels I & II), AutoLISP, Animator Pro, 3D Studio.
· Database Management Systems – Oracle with Forms 7.1 / Developer 2000(Forms 4.5), DBASE III Plus.
· Applications – MS Office
· Languages – BASIC, COBOL, FORTRAN77, ANSI C, JAVA
· Operating Systems – MS Dos, Windows 98 / XP, UNIX
· Packages – LOTUS 1-2-3 / Wordstar version 4.0, AutoCAD (Levels I & II), AutoLISP, Animator Pro, 3D Studio.
· Zeugnis Grundstufe 2(German) - Certificate Elementary Level 2 - Maxmueller Bhavan, Madras.